Hello, hello, friends of the e-Plus Agency, how are you? Today is the day for the series of posts about the great Cases success with VTEX technologies. Remembering that we started this series in January 2023 and have already published the stories of Carrefour, Aramis, laugh happy, Decathlon, Under Armour, Samsung, Unilever, Electrolux, Sony, Motorola, Swift, Mondelez, Colgate, L'Oréal, AC, Panasonic e Oster. Now, it’s Nestlé Chile’s turn. Follow along!
HISTORY OF NESTLÉ CHILE
Nestlé is a publicly traded Swiss multinational in the food sector with more than 400 factories and a presence in more than 190 countries. It was founded in 1866 by businessmen Charles and George Page, and Henri Nestlé. It is a company, therefore, with more than 150 years of history.
Owner of more than 2.000 brands, Nestlé is known throughout the world mainly for chocolates such as Sulflair, Prestígio, Chokito, Charge, Alpino and Galak, among others. In addition, it also manufactures and sells chocolate milk, cereals, coffee, ice cream and cookies, among other products.
The company began operating in Chile in 1934 and, two years later, opened its first factory in Retiro. Later, in the following decades, it established new factories in Los Angeles, Osorno and Llanquihue, among other locations in the country.
In Chile, Nestlé is a powerhouse. Therefore, in 2015, the local board created a project that aimed to bring its employees closer together, thus generating a family atmosphere, which certainly provides better working conditions. This project required the use of VTEX technologies. Find out more next!
NESTLÉ’S PROJECT WITH VTEX
Nestlé's project with VTEX technologies consisted of creating an e-commerce using the Business to Employee (B2E) model. The acronym B2E, for those who don't know, refers to the business model in which a company sells products to its own employees.
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Using the VTEX e-commerce platform, Nestlé Chile launched the Despensa Contigo website . Accessible only to registered employees, as well as their family and friends, this site sells over 600 products with exclusive discounts. Learn more about the solutions this project offers below!
SOLUTIONS
Among VTEX's solutions for Nestlé's B2E e-commerce in Chile we can mention, for example:
- Consumer Relations Platform: the company's B2E e-commerce was first developed with the platform VTEX. Recently, however, the upgrade to the platform low-code VTEX IO, which provides greater power of customization and development of features for the online store;
- Live shopping: with the feature Live Shopping VTEX, Nestlé Chile broadcast streaming live video with a digital influencer for registered employees, thus activating more sales on the Despensa Contigo website;
- VTEX Master Data: tool allows you to create different access profiles. In this way, it made it possible to create advanced permission settings on the Despensa Contigo website. Therefore, ordinary consumers cannot access the Despensa Contigo store, but only registered employees.
After purchases, Nestlé Chile takes care of last mile deliveries. Delivery times are controlled so that products such as ice cream reach customers in ideal consumption conditions.
The Nestlé Chile project with VTEX technologies therefore works in a restricted environment with a small audience. Indeed, it is the ideal place to create innovations in the field of e-commerce. With good results in B2E, you will be able to replicate the news in your B2C virtual store, for example. Speaking of results, check out the Despensa Contigo store’s revenue percentage below!
RESULTS OF THE NESTLÉ PROJECT WITH VTEX
With VTEX technologies, Nestlé Chile obtained on its website Despensa Contigo:
- 451% increase in the number of sessions during live-shopping;
- 269% growth in the number of orders during live-shopping;
- 2.766 likes throughout live-shopping;
- 1.839 comments throughout live-shopping;
- 206% increase in revenue during live-shopping;
- 128% YoY growth between 2019 and 2020;
- 900% (10x) growth of the digital store since its launch.
As can be seen, VTEX technologies are also useful when the objective is to bring the company and its employees closer together with the aim of generating greater identification, satisfaction and willingness to work. It's worth using VTEX for purposes like this. Find out how to do this in the next topic!'
HOW TO IMPLEMENT A PROJECT WITH VTEX TECHNOLOGIES?
To implement B2E, B2C, B2B, and B2G projects, among others, with VTEX, rely on the support of Agência e-Plus! Agência e-Plus has been VTEX certified since 2015 and is recognized by the VTEX Quadrant as one of the best e-commerce developers today. Therefore, this agency is qualified to create, migrate, upgrade , integrate, test, configure, design , redesign , evolve, scale, promote, and manage products using this technology. In addition, it provides training, consulting, and advisory services for you, the merchant, and your employees.
With over 11 years of experience, e-Plus Agency has completed more than 400 e-commerce and digital marketing projects for companies such as Miess, Pirelli, Xerox, Vila Romana, Gregory , Wahl Clipper, Pierre Cardin, Speedo, Sonda, OpenBox2, Empório Quatro Estrelas, Yamamura, and Zorba, among others, in Portugal, Spain, Colombia, Costa Rica, and Brazil. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation with our team via messaging app right now:
