Hello, hello, friends of the e-Plus Agency, how are you? Today I will continue the series about the great Cases VTEX Success Story. Remembering that since I started this series in January 2023, I have already presented here the Cases do Carrefour, Aramis, laugh happy, Decathlon, Under Armour, Samsung, Unilever, Electrolux, Sony, Motorola, Swift, Mondelez, Colgate e L'Oréal. Today, however, I will comment on the CASE from C&A, which implemented a virtual store with the VTEX platform in 2014 and, just one year later, was already making R$50 million in digital profits. Let's get to know this commerce story? Come with me now!
DISCOVER C&A
C&A is a multinational fast-fashion company founded in the Netherlands in 1841 by brothers Clemens and August Brenninkmeijer. The store's name, in fact, is formed from the initials of the first names of both founders.
At the beginning of the 1910s, C&A began its international expansion, establishing itself in Germany and other European countries. Today, the company has more than 290 stores in more than 100 cities, and more than 22 thousand associates worldwide.
In Brazil, the brand arrived in 1976. A powerhouse in the fast-fashion sector , C&A was already large in 2014, but it was not yet digitized in the country. So, the company's management decided it was time to launch an e-commerce platform, and the chosen platform was VTEX.
With VTEX, C&A has continued to evolve for 10 years. During the pandemic, the company's project with VTEX gained even more importance, as there was a need to increase its digital presence. Find out more about it below!
C&A’S PROJECT WITH VTEX TECHNOLOGIES
C&A's project with VTEX technologies began in 2014 and continues to evolve to this day. As the e-commerce landscapes are constantly changing, the company needs to adapt quickly to not only survive, but to scale the business. In this context, VTEX contributes enormously to C&A, as it has a platform that has not stopped in time, that is, that evolves along with the market. Over the last 10 years, VTEX has helped C&A with countless solutions, some of which I will mention in the next topic. Keep reading!
SOLUTIONS
Among VTEX's main solutions for C&A I can mention, for example:
- Scalable online store: in 2014, C&A digitalized its operations in Brazil. The company implemented an online store using the VTEX platform and got positive feedback very quickly;
- Marketplace: with the native feature of marketplace of VTEX, C&A integrated 10 subsidiary brands and a few dozen selling, in addition to a catalog with more than 150 thousand SKUs, thus increasing the availability of products for consumers;
- VTEX mode Omnichannel: with the Covid-19 pandemic and consecutive lockdowns, C&A had to connect its sales channels. In this way, its physical stores were transformed into pick-up points for products purchased online; and in product distribution centers closer to customers who make purchases on the internet;
- Checkout with geolocation: this VTEX feature allows C&A to automatically identify the closest distribution center that has the product whose order is being placed by a customer on the website, which facilitates deliveries.
Furthermore, C&A's online store, using the VTEX platform, integrates with social networks, WhatsApp, analytics applications like Hotjar, A/B testing systems like Optimize, marketing platforms like Google Ads, and CDP and ERP platforms, among other tools. As a result, C&A has been achieving increasingly better results, as can be seen below.
RESULTS OF C&A’S PROJECT WITH VTEX
With VTEX technologies, C&A achieved victories such as:
- R$50 million sold one year after implementing the virtual store;
- 350% growth between July and September 2020;
- 1.900% (20 times) increase in digital revenue in 6 years;
- 200% (3 times) increase in the number of selling of the marketplace in the fourth half of 2020.
C&A's success demonstrates that VTEX has modern technology, which evolves with electronic commerce, and which is ideal for large companies like yours. So do like C&A! Deploy a virtual store with VTEX or migrate your current store to this platform!
HOW TO IMPLEMENT VTEX TECHNOLOGIES?
To implement an e-commerce platform using VTEX technologies, rely on the support of Agência e-Plus! Agência e-Plus has been VTEX certified since 2015 and is therefore qualified to create, migrate, integrate, test, evolve, promote, and manage projects using this technology. Furthermore, Agência e-Plus provides consulting, advisory services, and training for you and your entire team.
With over 10 years of experience and recognized worldwide by the VTEX Quadrant , e-Plus Agency has already completed projects for companies such as Xerox, Embelleze, Sonda, Wahl, Pierre Cardin, Le Coq Sportif, Pirelli, and other brands in Brazil, Portugal, Spain, Colombia, Ecuador, Costa Rica, and Argentina, among other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation via messaging app right now:
