Shopify implementation, migration, and evolution

ShopifyPlus For B2C, B2B, and D2C operations that need to grow without limiting their evolution.

e-Plus plans, implements, and evolves Shopify stores for brands, retailers, and industries. From custom themes to Advanced and Plus projects with integrations, automations, international expansion, and proprietary experiences for B2C, B2B, and D2C.

Shopify Partner ecosystem partner
Advanced and Plus plans for evolving operations
B2C, B2B and D2C integrated or independent projects
Shopify Automation, checkout, and integrations
Automation performed Workflow configured with Shopify Flow.
What changes in Shopify Plus?

Greater capacity to customize, integrate, and govern complex operations.

Shopify Plus expands the capabilities available to businesses that need to manage B2C, B2B, and D2C experiences with greater customization, technical autonomy, and operational control.

Advanced checkout customizations

Personalize steps, content, discounts, delivery methods, and checkout experiences for different audiences, markets, and business rules.

B2B with greater capacity

Create unlimited catalogs, assign prices directly to companies or branches, and work with deposits, partial payments, and advanced commercial terms.

Customized apps and features

Implement your own discount, payment, delivery, and validation rules through custom apps and Shopify Functions.

Expansion stores

Manage different countries, brands, units, or operations from a single structure designed for multiple stores.

APIs and advanced integrations

Gain greater capacity to integrate ERP, PIM, CRM, OMS, marketplaces, logistics, payments, and other strategic systems.

Enterprise governance

Organize users, permissions, environments, teams, and B2C, B2B, and D2C operations with greater control and priority support.

Scale and reliability

Infrastructure prepared to grow with your operation.

Shopify manages the platform's technological foundation, while ae-Plus handles the strategy, deployment, integrations, and evolution of the B2C, B2B, and D2C experiences.

200 locations

Capacity to manage inventory and order processing in up to 200 stores, warehouses, distribution centers, or other locations.

9 expansion stores

Additional structure for internationalization, new brands, independent units, or different operating models.

Unlimited team

Unlimited user accounts to expand your team without increasing the complexity of access management.

Shopify Plus may also include unlimited bandwidth, DDoS protection, automatic updates, and a contractual uptime SLA of up to 99,99%, depending on the contract terms. Source: official Shopify Plus documentation.

Shopify Shopify Partner Shopify Partner Program
Experience in the Shopify ecosystem

e-Plus: Strategy and Execution for Shopify Projects

e-Plus is part of the Shopify Partner Program and works on the implementation, migration, and evolution of Shopify operations.

Our team assesses the business model, the company's stage, and the technological complexity to recommend the most suitable plan, architecture, and deployment path for B2C, B2B, and D2C operations.

Diagnosis and architecture Plan, structure, and integrations defined based on the real-world operational scenario.
Deployment and migration Platform setup, experience, data, integrations, testing, and go-live.
Continuous evolution Technology, performance, CRO, CRM, SEO, media, data, and governance through CS Flex.
I want to speak with a Shopify specialist.
From theme to bespoke architecture

The plan and implementation must match the complexity of the operation.

A Shopify store can start with a custom-built professional theme or a bespoke design. The decision depends on the desired experience, integrations, and B2C, B2B, and D2C needs.

Route 01 • More speed

Customized Shopify theme

Implementation of a professional online store using a free or premium theme, tailored to the brand's identity, content, and customer journey.

  • Selecting the most appropriate topic.
  • Visual adaptation to the brand identity
  • Setting up menus, storefronts, and pages.
  • Customizations in Liquid, CSS, and JavaScript
  • Payment, shipping, taxes, and tracking.
  • Integration of essential applications
  • Optimization for mobile devices
  • Preparing the team for go-live.
Ideal for: B2C, B2B, and D2C operations seeking speed, lower initial investment, and a structure prepared for growth.
Path 02 · Recommended for growth

Shopify Advanced Project

For companies with higher volume, expanding teams, international operations, and more advanced needs in reporting, shipping, markets, and B2C, B2B, and D2C experience.

  • Customized or bespoke theme
  • Integrations with ERP, CRM, PIM and logistics.
  • Personalizing the experience by market.
  • Shipping costs calculated by carriers.
  • Advanced reports and analytics
  • Structuring B2C, B2B, and D2C
  • Automations with Shopify Flow
  • Planning the evolution to Plus
Ideal for: growing businesses that need a professional and international operation, but don't yet require the full infrastructure of Shopify Plus.

e-Plus doesn't force a company to start with the most expensive plan. First, we understand the situation. Then we recommend the plan and implementation that make sense right now, maintaining a structured path of evolution.

One platform, different business models.

B2C, B2B, and D2C are connected under the same business strategy.

e-Plus structures integrated or independent operations so that each audience has the right products, prices, commercial conditions, content, and journeys.

Depending on the chosen architecture, B2C, B2B, and D2C can share data, catalog, inventory, and integrations without forcing the company to maintain isolated and difficult-to-manage processes.

Customers, companies, and different buyer profiles.
Catalogs and prices tailored to each audience.
Rules regarding quantity, discounts, and commercial terms.
Inventory and orders integrated with ERP and logistics.
Specific experiences for B2C, B2B and D2C
Centralized governance of operations
Catalog · Inventory · Customers · Orders · Integrations Company's operational base

B2C Experience

  • Prices and promotions for the consumer
  • Integration between online store and physical stores.
  • Campaigns, relationship building and loyalty programs

B2B Portal

  • Companies and different buyers
  • Catalogs, prices and commercial terms
  • Recurring orders and quantity rules

D2C Experience

  • Direct sales from the manufacturer or brand.
  • Personal experience and direct relationship
  • Content, data, and brand building
Which Shopify plan makes sense?

Compare Basic, Grow, Advanced and Shopify Plus

They all share the Shopify foundation, but cater to different levels of team size, internationalization, governance, and complexity in B2C, B2B, and D2C operations.

Shopify Basic

To start a complete online store.

Suitable for early-stage companies with a lean structure and lower operational complexity.

  • Online store and unlimited products.
  • Up to 10 stock locations
  • B2B resources with up to three catalogs.
  • Shopify Flow
  • No additional team accounts.
Best for: start of operation

Shopify Grow

For companies that have already started to grow.

Ideal for operations with consistent sales, a team in training, and a need for more advanced reporting and management.

  • Everything that is available in Basic
  • Up to five additional team accounts
  • More advanced reports
  • Up to 10 stock locations
  • B2B resources with up to three catalogs.
  • HTTP requests in Shopify Flow
Best for: growing teams
Recommended for expanding operations.

Shopify Advanced

To grow with greater capacity and international reach.

Recommended for companies with higher volume, more users, international operations, and professional needs for freight, data, and B2C, B2B, and D2C management.

  • Everything that is available on Grow
  • Up to 15 additional team accounts
  • Shipping costs calculated by carriers.
  • More comprehensive reports and analyses
  • Store customization by market
  • Contextual checkout and storefronts for B2B
  • Up to three B2B catalogs
Best for: growth and internationalization
The most common decision

Shopify Advanced or Shopify Plus?

The Advanced plan caters to robust and expanding operations. The Plus plan becomes relevant when customization, governance, and complexity become crucial for B2C, B2B, and D2C.

What to evaluate Shopify Advanced ShopifyPlus
Most common profile Companies experiencing growth, internationalization, or migration from another platform.
Additional team accounts Until 15
Stock locations Until 10
B2B Available in stock
B2B Catalogs Until 3
Direct catalog by company or branch. No
Partial B2B deposits and payments No
Contextual checkout and storefront Yes
Advanced checkout customization Limited to the plan's standard.
Customization by market Yes
Shipping costs calculated by third parties. Included
Shopify Flow Yes
Shopify Functions in custom apps More limited resources
Expansion stores included No
API capabilities Advanced Standard
Users, groups, and permissions Structure for up to 15 users
Shopify Support Enhanced chat support
B2C, B2B and D2C operations Suitable for growing structures

Choose Advanced when:

Your B2C, B2B, and D2C operations need more users, internationalization, advanced reporting, integrated shipping, and market-specific customization, but don't yet require advanced checkout, unlimited users, or multiple expansion stores.

Choose Plus when:

Your B2C, B2B, and D2C operations require greater governance, deep integrations, advanced checkout customizations, unlimited B2B catalogs, complex B2B payment processing, or multiple stores and marketplaces.

FAQ

Get your questions answered about Shopify, Advanced, and Plus.

Is e-Plus a Shopify partner?

Yes. e-Plus is part of the Shopify Partner Program and works on the implementation, migration, integration, and evolution of B2C, B2B, and D2C operations across Shopify's various plans.

What is the difference between Shopify Advanced and Shopify Plus?

The Advanced plan is recommended for companies that need more users, reports, integrated shipping, internationalization, and market-specific customization. The Plus plan adds unlimited users, up to 200 inventory locations, nine expansion stores, unlimited B2B catalogs, advanced checkout customizations, greater API capacity, and additional governance features.

Do I need to subscribe to Shopify Plus to sell B2B?

No. Shopify B2B is available in Basic, Grow, Advanced, and Plus plans. Basic, Grow, and Advanced allow you to use companies, payment terms, quantity rules, and up to three B2B catalogs. Plus expands the structure with unlimited catalogs, direct company assignment, deposits, and partial payments.

Can Shopify serve B2C, B2B, and D2C?

Yes. The platform can be configured to support integrated or independent B2C, B2B, and D2C operations. The ideal architecture depends on factors such as catalog, commercial policies, markets, integrations, sales channels, and the level of autonomy required for each operation.

Is it better to start with a Shopify theme or develop everything from scratch?

In most projects, starting with a good theme and customizing it reduces time, investment, and risk. Fully bespoke development makes sense when the company has very specific expertise, its own rules, complex integrations, or needs that cannot be adequately met by an existing theme.

Can a company start with Advanced and migrate to Plus?

Yes. This is a common evolution. The operation can start at Advanced and migrate to Plus when it needs unlimited users, more locations, store expansion, advanced checkout, unlimited B2B catalogs, or greater governance for B2C, B2B, and D2C.

Is Shopify Flow only available on Plus?

No. Shopify Flow is available on the Basic, Grow, Advanced, and Plus plans. Some actions and capabilities vary: sending HTTP requests, for example, is available from Grow, while certain tasks created by custom apps are exclusive to Plus.

Does Shopify Plus eliminate the need for apps?

Not necessarily. Shopify offers many native features, but apps can still be useful for loyalty programs, subscriptions, search, reviews, logistics, and other needs. e-Plus's job is to evaluate when to use an app, when to integrate a solution, and when to develop custom functionality.

Does Shopify integrate with ERP, PIM, CRM, OMS and marketplaces?

Yes. Integration can be done through applications, connectors, APIs, middleware, or custom development. The choice depends on the system, data volume, process criticality, and the company's B2C, B2B, and D2C needs.

Is it possible to migrate to Shopify without losing SEO?

It's possible to preserve a significant portion of organic authority when the migration is planned correctly. The project should consider URL architecture, redirects, metadata, content, structured data, sitemap, strategic pages, analytics, and post-go-live monitoring.

How long does a Shopify implementation take?

The timeline depends on the plan, the theme, the level of customization, the integrations, the data migration, and the complexity of the B2C, B2B, and D2C experiences. A theme-based deployment tends to be faster. Advanced or Plus projects with deep integrations require more comprehensive diagnosis, architecture, development, testing, and validation.

How much does Shopify Plus cost?

Shopify states prices starting at $2.300 per month for three-year contracts or $2.500 per month for one-year contracts. More complex operations may have variable terms and rates set by Shopify. In addition to the subscription, the project may include themes, apps, integrations, development, and deployment and evolution services. Prices are subject to change.

How does support work after go-live?

After implementation, the operation can continue with CS Flex, e-Plus's continuous evolution model. CS Flex combines strategic Customer Success, technology, CRO, performance, CRM, SEO, media, and data to prioritize and execute the next evolutions of B2C, B2B, and D2C operations.

Next step

Let's define the right deployment plan and path for your operation?

Schedule a Strategic Diagnosis with ae-Plus. We evaluate your business model, volume, team, integrations, markets, and B2C, B2B, and D2C needs to recommend the best combination of plan, theme, and architecture.

Contact us

let's understand
What is your scenario?

Fill out the form and an e-Plus specialist will contact you to understand your operation and present the most suitable path within Shopify.

Evaluation between Basic, Grow, Advanced, and Plus
Recommendation between custom theme and bespoke project
Diagnosis of B2C, B2B, and D2C operations.
Analysis of migration, integrations, and markets.
A proposal aligned with the company's current situation and complexity.

No generic recommendations: the right plan and project for your situation.

Contact us

Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077