Hello, hello, my friends and readers of the e-Plus Agency blog! How are you all? Today I bring you another article in the series about VTEX's great success stories . Just to remind you, I started this series in January 2023 and, since then, I have already shown you the cases of Carrefour , Ri Happy , Decathlon and, more recently, Under Armour . Now it's Samsung's turn, which achieved great success by using VTEX's live shopping platform. Follow this case below!
- As soon as you can click and also read our article "What is VTEX"!
GET TO KNOW SAMSUNG
Samsung is a South Korean multinational with a presence in 73 countries. It was founded in 1938 by businessman Lee Byung-chul and, in the first 30 years of existence, it operated in the insurance, food and retail sectors, among others.
Adding new businesses over time, Samsung entered the naval, electronics and construction industries from the end of the 1960s onwards. In addition, more recently it also entered the areas of advertising and resort operation.
Today, Samsung is considered the largest business conglomerate in South Korea. But not only that. It is also one of the 20 most important brands on the planet, alongside Amazon and Microsoft, among others, according to Forbes data.
Be that as it may, Samsung's subsidiary in Chile decided to bet on a VTEX technology, with which it was hugely successful. This technology allowed the brand to obtain an engagement never seen before. Keep reading to find out more!
THE SAMSUNG PROJECT WITH THE VTEX LIVE SHOPPING TECHNOLOGY
In 2021, the Brazilian multinational cloud commerce and omnichannel retailer VTEX launched an application focused on streaming live video on the web for product sales purposes, called VTEX Live Shopping . Seeing this innovation, Samsung Chile bought into the idea.
In the same year, Samsung Chile decided to use VTEX Live Shopping with the aim of demonstrating the brand's innovations since its creation to the internet public, through a live transmission. The app gave the Korean brand all the features it needed to speak directly to consumers en masse and live.
SOLUTIONS
The VTEX Live Shopping app has several solutions, which certainly influenced Samsung Chile's adherence to it. Among these solutions I can mention, for example:
- The possibility of transmitting and selling products live and simultaneously on several channels such as your virtual store and your social networks;
- The facility to highlight your products in the midst of live broadcasts and, thus, generate greater interest in the consumer public;
- The power of interacting with consumers live, answering questions and posting polls from one chat;
- The practicality to create alerts and encourage consumers to add products to the shopping cart while the live, occurs;
- The ease of viewing metrics with the number of comments, likes and shares and, in addition, sales KPIs and average product value in real time.
Finally, it probably goes without saying, but you can hire digital influencers to showcase your brand and products on VTEX Live Shopping. This will certainly help you sell significantly more.
Samsung Chile did its homework and used the tool to boost its offerings, explain how its products work and bring end consumers closer to the brand. And the results of that were impressive. Check it out!
RESULTS OF THE SAMSUNG VTEX PROJECT
Samsung Chile's project with VTEX Live Shopping yielded great results. In just 60 minutes of transmission, the brand obtained:
- 1.500 people or more engaged;
- 1.600 or more interactions with the brand;
- 163% increase in orders;
- 300% (4x) increase in revenue.
As you can see, the VTEX Live Shopping app is no joke. With this technology, it's undoubtedly possible to increase your company's sales performance , especially during major e-commerce events like Black Friday.
HOW TO DEPLOY A PROJECT WITH VTEX?
Do you want to do as Samsung Chile did and implement a project with VTEX technologies? If so, turn to partner agencies like Agência e-Plus, for example, which is recognized worldwide by the VTEX Quadrant 2023.
e-Plus Agency develops projects using the VTEX, VTEX IO, Fast Store VTEX, VTEX Live Shopping, VTEX Tracking platforms, and other technologies from the Brazilian multinational VTEX. We operate in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador, and other countries. To activate your VTEX project with us, simply click the button below and start a conversation with our team via messaging app in any language:
