Compare Shopify Basic, Grow, Advanced, and Plus plans with clear explanations of pricing, features, fees, and limitations.
e-Plus assesses the company's current situation, business model, and complexity to recommend the most suitable implementation plan and path for B2C, B2B, and D2C operations.
Basic · Grow · Advanced · Plus
All main plans share the Shopify foundation. What changes is the capacity offered for team, logistics, B2B, internationalization, integrations, checkout, and governance.
Higher-tier plans have higher monthly fees, but they can reduce the additional fees charged by Shopify for transactions made with third-party payment providers.
Basic does not include additional accounts for the team. Grow allows up to five, Advanced up to 15, and Plus offers unlimited users.
The Advanced and Plus plans include shipping calculated by third-party carriers. With Grow, this feature can be included in the annual payment or purchased separately.
Basic, Grow, Advanced, and Plus offer B2B features. Advanced enhances the contextual experience, while Plus offers unlimited catalogs, advanced payments, and per-company rules.
All plans allow you to sell internationally, but the Advanced and Plus plans offer greater ability to customize pricing, storefronts, and experiences by market.
Plus expands the possibilities for customizing checkout, users, permissions, APIs, expansion stores, and structures with multiple operations.
The most suitable plan is not necessarily the cheapest or the most comprehensive. It's the one that meets current B2C, B2B, and D2C needs without creating unnecessary costs or limitations.
For companies that need to launch a complete online store, but still have a lean team and less operational complexity.
IncludesImportant note: the Basic plan does not allow additional accounts for team members and does not include shipping calculated by third-party carriers.
For companies that already have consistent sales and need to include more people in management, better track results, and professionalize operations.
IncludesPoint of attention: it may become limited for companies with larger teams, more advanced international operations, or specific checkout and B2B needs.
For companies with higher volume, larger teams, logistics integration, internationalization, or migration from another platform.
IncludesImportant note: Advanced does not yet offer unlimited users, expandable stores, advanced checkout, unlimited B2B catalogs, or all the governance features of Plus.
For companies with complex operations, multiple markets, larger teams, advanced business rules, and a need for greater technical and organizational capacity.
IncludesImportant note: Plus requires a one- or three-year contract. More complex companies with higher volume may receive variable commercial terms.
Prices as of July 2026 and subject to change by Shopify. Annual prices for Basic, Grow, and Advanced are displayed as the equivalent monthly price, billed annually. Third-party fees are additional fees disclosed by Shopify for the use of external providers; the payment provider itself may charge its own fees.
Revenue and order volume are important, but they are not the only criteria. A smaller operation may need the Plus plan due to its complexity, while a company with high volume may be well served by the Advanced plan.
One person: Basic is sufficient. Team of up to five users: Grow. Team of up to 15 users: Advanced. Larger structure or with many departments: Plus.
The larger the volume, the more important it is to compare monthly fees, payment fees, and additional transaction fees. In some cases, the reduced fees of a higher-tier plan can offset some of the subscription difference.
Basic and Grow offer features to start selling in other markets. Advanced and Plus are more suitable when the company needs to set prices by country, collect import taxes, and create specific experiences by region.
All main plans offer company assignment, payment terms, quantity rules, and up to three B2B catalogs. Advanced adds contextual experiences. Plus offers unlimited catalogs, direct company assignment, and advanced payments.
Businesses with physical stores should also consider Shopify POS and, when necessary, POS Pro. For omnichannel operations with many units, the cost of the POS and inventory integration can directly influence the choice between Advanced and Plus.
Advanced customization of checkout steps is one of the main reasons to evaluate Shopify Plus.
ERP, PIM, CRM, OMS, marketplaces, logistics, and custom applications may require greater API capacity, governance, and technical environments.
The subscription fee is only one part of the investment. To properly compare plans, it's necessary to consider the entire infrastructure required to implement, maintain, and evolve B2C, B2B, and D2C operations.
Monthly or annual cost of Basic, Grow, Advanced, or Plus plans. Annual plans may offer a lower equivalent monthly cost, while Plus plans work with one- or three-year contracts.
Gateway or acquirer fees, card processing fees, additional Shopify fees for external providers, and different commercial terms depending on the plan.
Free, premium, customized theme, bespoke visual development, or headless architecture. The theme price does not necessarily include deployment, customization, content, or integrations.
Apps can add features such as ratings, loyalty programs, subscriptions, search, recommendations, logistics, CRM, B2B, customer service, analytics, and performance evaluations. The cost should be assessed monthly and within the overall context of the operation.
Diagnosis, architecture, UX and interface, platform configuration, data migration, integrations, development, testing, training, and go-live preparation.
After launch, the company may need support, bug fixes, development, CRO, SEO, CRM, media, data, automation, and governance.
Shopify's pricing page states that there is no setup fee charged by the platform, but themes, apps, implementation, and development may incur additional costs.
If you're undecided between Grow and Advanced, consider the team, shipping costs, and fees.
When deciding between Advanced and Plus, consider complexity, checkout process, B2B business model, and governance.
A company can use a custom theme in Shopify Plus or develop a bespoke experience in Advanced. The deployment plan and model should be chosen together.
We start with a free or premium theme and adapt the experience to the company's identity and buying journey.
Development for operations with differentiated shopping experiences, proprietary rules, multiple audiences, or complex integrations.
For companies that need to combine advanced checkout, multiple stores, governance, APIs, complex B2B, and high scalability.
There is no mandatory relationship between an expensive plan and a project developed from scratch. The diagnosis should find the most efficient combination of plan, theme, architecture, and investment.
B2C represents sales to the end consumer. D2C is direct sales made by the industry or the brand itself. B2B serves businesses, resellers, distributors, or corporate buyers. Shopify can structure these models independently or in an integrated way, depending on the project plan and architecture.
Shopify allows you to connect online and in-store sales through Shopify POS. Products, orders, customers, and inventory can be managed within the platform's ecosystem. For physical stores that need more advanced features, there is the POS Pro add-on.
It can cater to events, pop-ups, showrooms, occasional sales, and simpler physical operations.
It adds permissions for the team, in-store inventory management, pickup and delivery, exchanges and returns, retail reports, and advanced features by location.
Business guidance: For fashion brands with multiple physical stores, the POS Pro analysis can significantly alter the financial comparison between Advanced and Plus.
Use this table as a starting point. The final recommendation should consider volume, payments, integrations, and B2C, B2B, and D2C needs.
| Resource | Basic | Grow | Advanced | ShopifyPlus |
|---|---|---|---|---|
| Monthly payment | US$ 19/month | US$ 52/month | US$ 399/month | US$ 2.500/month (1-year contract) |
| annual payment | US$ 14/month | US$ 39/month | US$ 299/month | US$ 2.300/month (3-year contract) |
| Additional fee with external provider. | 2% | 1% | 0,6 % | 0,2 % |
| Complete online store | Yes | Yes | Yes | Yes |
| unlimited products | Yes | Yes | Yes | Yes |
| Additional team accounts | No | Until 5 | Until 15 | Unlimited |
| Stock locations | Until 10 | Until 10 | Until 10 | Until 200 |
| Shopify Flow | Yes | Yes | Yes | Yes |
| HTTP requests in Flow | No | Yes | Yes | Yes |
| B2B | Yes | Yes | Yes | Yes |
| B2B Catalogs | Until 3 | Until 3 | Until 3 | Unlimited |
| Direct catalog by company | No | No | No | Yes |
| B2B quantity rules | Yes | Yes | Yes | Yes |
| B2B payment terms | Yes | Yes | Yes | Yes |
| Contextual B2B Checkout | No | No | Yes | Yes |
| Contextual B2B showcase | No | No | Yes | Yes |
| B2B Deposits | No | No | No | Yes |
| Partial B2B payments | No | No | No | Yes |
| Shipping costs calculated by third parties. | No | Annual or additional | Included | Included |
| Custom Reports | Yes | Yes | Yes | Yes |
| More comprehensive reports | Basic | Intermediate | Advanced | Enterprise |
| Specific price by country | Limited Time | According to Markets | Advanced | Advanced |
| Import duties at checkout | Limited Time | Limited Time | Yes | Yes |
| Customization by market | Sensors | Sensors | Advanced | Advanced |
| Advanced checkout customization | No | No | No | Yes |
| Custom apps with Shopify Functions | Limited Time | Limited Time | Limited Time | Yes |
| Greater API capacity | No | No | No | Yes |
| Expansion stores included | No | No | No | Until 9 |
| Headless shop windows | 1 | 1 | 1 | Until 25 |
| Stored themes | Until 20 | Until 20 | Until 20 | Until 100 |
| Customized user groups | No | No | No | Yes |
| Customer Service | Chat 24/7 | Chat 24/7 | Enhanced chat 24/7 | Priority by phone and chat |
| POS Pro | Adicional | Adicional | Adicional | First 20 locations included |
| Best-case scenario | Home | Growth | Expansion | Complexity and scale |
1. The values displayed are references in US dollars and may be changed by Shopify.
2. Transaction percentages refer to the use of third-party payment providers and do not include the provider's own fees.
3. Some features depend on the country, the market, the payment provider, and the company's eligibility.
4. The presence of a feature in the plan does not mean that its configuration, integration, or customization is included in the subscription.
These names may appear during the search, but they serve specific purposes and should not be directly compared to Basic, Grow, Advanced, and Plus.
For new retailers who want to sell through social media, messaging, and product links with a simplified store.
Does not offerRecommendation: This is not the primary option for a company looking to build a professional B2C, B2B, and D2C operation. Available only to new merchants and users during the trial period.
Plan for companies that don't yet use Shopify as their primary platform, but want to list products in Shopify Catalog and sell through AI-powered channels.
FeaturesRecommendation: It can function as a complementary channel, but it does not replace the platform used to manage a complete B2C, B2B, and D2C operation.
POS Pro is not an online store plan. It's an add-on for brick-and-mortar operations that require advanced features for their physical location.
Recommendation: This should be analyzed in conjunction with the Basic, Grow, Advanced, or Plus plans when the company has physical stores.
Note regarding the Retail plan: the Retail plan is not available to new merchants. Therefore, it should not appear as a primary business option on this page.
The examples below are not a substitute for diagnosis, but they help leads and salespeople understand the logic behind the choices.
B2C or D2C operation with few products, small team, and lower complexity.
Likely evolution: Growth, as more people join the operation or the volume begins to require more structured management.
B2C and D2C operation with an e-commerce team, frequent campaigns, integrations, and reporting needs.
Advanced makes more sense when: the team grows to more than five users, there are physical stores, there is internationalization, shipping requires advanced integration, and volume increases the importance of rates.
Operations involving end consumers, distributors, resellers, and different commercial policies.
Plus makes more sense when: there are many catalogs, each company needs its own pricing, there are deposits and partial payments, the structure requires broad users and permissions, and the checkout process needs greater customization.
B2C, B2B, and D2C operations across multiple domains, teams, markets, and integrations.
Reasons: nine expansion stores, unlimited users, greater API capacity, governance, advanced checkout, and infrastructure for multiple operations.
e-Plus integrates with the Shopify Partner Program and helps companies transform the platform's capabilities into a B2C, B2B, and D2C operation ready to sell, integrate, and evolve.
We don't recommend a plan based solely on the number of features. We evaluate what will actually be used, what limitations might affect operations, and what the most efficient approach is for the company at this stage.
I'd like a recommendation for e-Plus.Shopify Basic is the lowest-priced entry-level plan that lets you create and customize a complete online store. Starter is cheaper and simpler, but doesn't offer the same page structure, collections, themes, and features needed for a professional operation.
There is no ideal plan for all companies. The Basic plan is suitable for beginners. The Grow plan caters to growing companies. The Advanced plan is recommended for higher volume, internationalization, freight, and larger teams. The Plus plan is suitable for complex operations that require greater customization and governance.
Grow includes everything in Basic, reduces the additional fee for third-party payment providers, and allows up to five additional team accounts. It also expands the reporting framework and enables the use of certain additional actions in Shopify Flow.
The Advanced plan allows up to 15 additional accounts, includes carrier-calculated shipping, offers more comprehensive reporting, and expands capabilities for international sales. It also enables contextual experiences for B2B operations through Shopify Markets.
Advanced caters to robust and expanding businesses. Plus adds unlimited users, up to 200 locations, nine expansion stores, unlimited B2B catalogs, advanced checkout, greater API capacity, and additional governance features.
Basic, Grow, Advanced, and Plus offer Shopify B2B. Basic, Grow, and Advanced allow up to three catalogs. Advanced also allows contextual storefront and checkout. Plus offers unlimited catalogs and advanced payments.
Yes. The architecture can combine end consumers, businesses, and direct sales from the brand or industry. The level of customization and governance available varies depending on the plan, markets, and chosen structure.
Yes. The company can change the plan as the operation evolves. Changing the plan doesn't necessarily require a new platform or a complete rebuild of the store. However, new features may require configuration, development, or architectural adjustments.
Shopify Plus costs $2.500 per month on a one-year contract or $2.300 per month on a three-year contract for standard setup and integrations. More complex or higher-volume businesses may have a variable platform fee.
There may be payment processing fees, gateway fees, additional transaction fees for external providers, apps, themes, and deployment services. Shopify does not charge a platform setup fee.
This is the additional fee advertised by Shopify for transactions using a third-party payment provider. It is different from the fee charged by the payment gateway, acquirer, or processor itself. The fee varies depending on the plan.
The annual prices shown for Basic, Grow, and Advanced represent the equivalent monthly cost, but billing is based on the contracted annual cycle. Terms and conditions must be confirmed at the time of purchase.
Shopify offers free themes, but premium themes may have a separate cost. Customization, deployment, content creation, and integrations are not necessarily included in the theme or subscription price.
No. Many features are already native to Shopify. Apps are used when the company needs to complement the platform with functionalities such as loyalty programs, subscriptions, reviews, logistics, or customer service. The decision should consider cost, quality, performance, and technological dependence.
Shopify Flow is available for free on the Basic, Grow, Advanced, and Plus plans. Some features vary: sending HTTP requests, for example, is available starting with the Grow plan.
Yes. The feature is included in Advanced and Plus plans. In Grow, it can be included in the annual payment or purchased for an additional fee. It is not available in Basic.
This plan is for businesses that don't yet use Shopify as their primary platform but want to sell products through AI-powered channels using Shopify Catalog. It doesn't offer a complete Shopify online store and doesn't replace Basic, Grow, Advanced, or Plus plans.
e-Plus analyzes team size, volume, rates, channels, integrations, internationalization, physical stores, and B2C, B2B, and D2C needs. Based on this diagnosis, we recommend the most suitable plan, implementation model, and architecture.
Last updated: July 2026. Sources: Shopify's pricing page and official documentation.
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