Growth Commerce To grow through method, not by chance.

e-Plus combines paid media, SEO/AEO/GEO, CRO, inbound marketing, and CRM according to the priorities of each operation. Contract a specific area, such as Paid Media or SEO, or integrate different specialties into a data-driven growth strategy.

Growth Commerce can also be part of CS Flex, e-Plus's broader model for managing, prioritizing, and continuously evolving digital operations.

Media · SEO · CRO · CRM integrated fronts
+15 years in the market
+ 150 the Judiciary Police operations
B2C · B2B · D2C operating models
3.2x Average LTV/CAC
Growth Commerce · The Model

Acquisition, discovery, conversion, and retention in a continuous growth cycle.

Each area can be contracted individually or combined according to the operation's priorities. When they work in an integrated way, media, content, data, and relationships feed back into each other, increasing conversion, recurrence, and investment efficiency.

01 · Acquisition Media Management

Revenue-driven and efficiency-oriented media

Google, Meta, and marketplace campaigns managed with a focus on return on investment, traffic quality, and sustainable growth — not just clicks or impressions.

  • Google Ads and Performance Max
  • Advantage+ Meta Ads and Campaigns
  • Marketplace Ads, including Mercado Libre and Amazon.
Understanding Media Management →
02 · Discovery SEO, AEO and GEO

Organic visibility beyond traditional search engines.

Strategies to expand brand presence in search engines and AI-generated responses, reaching customers throughout their research and decision-making journeys.

  • Technical and content SEO
  • Optimization for AI-powered response mechanisms — AEO
  • Framework for generative mechanisms — GEO
Understanding SEO, AEO, and GEO →
03 · Conversion CRO and Inbound Marketing

Traffic that turns into opportunity and sales.

Content, pages, and journeys developed to transform visitors into leads, opportunities, and customers, continuously improving the operation's conversion rate.

  • Strategic content for each stage of the journey.
  • Conversion-oriented landing pages
  • Continuous CRO testing, analysis, and optimization.
Understanding CRO and Inbound Marketing →
04 · Retention CRM and Automation

A relationship that turns into a repeat purchase.

Automated email and WhatsApp journeys that recover opportunities, strengthen post-sales relationships, and encourage repeat purchases.

  • Audience segmentation and automated journeys
  • Shopping cart recovery and after-sales relationship management.
  • Repurchase, retention, and loyalty programs
Understanding CRM and Automation →
When the fronts don't share strategy and data.

Symptoms of fragmented marketing in e-commerce.

The problem isn't hiring media, SEO, CRO, inbound marketing, or CRM separately. Fragmentation occurs when these areas operate in silos, with disconnected goals, data, and decisions—causing the company to invest more, learn less, and grow less efficiently.

Media without organic support: CAC under pressure

When all acquisition depends on paid media, the operation needs to reinvest to generate each new sale. Without a consistent organic presence, the cost of acquisition tends to remain high.

SEO without conversion: traffic that doesn't turn into revenue.

Attracting visitors is only part of the job. Without CRO, efficient landing pages, and well-structured customer journeys, traffic growth doesn't necessarily translate into more opportunities and sales.

Content without acquisition data: effort without priority.

Without understanding which channels, audiences, and campaigns attract the best customers, content production loses direction and can consume resources without generating relevant commercial impact.

CRM disconnected from acquisition: a relationship that doesn't evolve.

Automation and repeat purchases depend on a continuous influx of customers and well-structured data. Without a connection to acquisition and conversion, the customer base weakens and journeys become less efficient.

The mathematics of growth

Aggregate result of Growth Commerce operations

+ 64 % Qualified traffic in 6 months
-28% Average reduction in CAC
3.2x Average LTV/CAC
+ 41 % Increase in the repurchase rate

Aggregate averages of active Growth Commerce operations — individual results vary by segment and starting point.

who is it for

Designed for businesses that already sell online and need to grow more methodically.

Companies with active e-commerce platforms seeking to accelerate revenue, reduce reliance on paid media, and integrate acquisition, conversion, and relationship building into a data-driven strategy.

CAC under pressure

Operations dependent on paid media

Brands that already sell online but rely excessively on media investment to sustain growth, lacking an organic presence or relationship strategy capable of generating recurring demand.

CMOHead of Growth
Post-implementation acceleration

Operations ready to gain traction

E-commerce businesses that have undergone implementation, migration, or restructuring now need to develop acquisition, conversion, and retention strategies to transform the new operation into revenue growth.

Head DigitalE-commerce Director
Fragmented marketing

Companies with disconnected fronts

Businesses that already invest in media, SEO, inbound marketing, or CRM, but face disconnected suppliers, goals, and data, lacking an integrated view of the sales funnel and results.

CMOMarketing director
Scale efficiently

Mature operations seeking better results.

Companies that already have a significant sales volume and need to improve CAC, conversion, recurrence, and efficiency before expanding investments in acquisition.

Digital DirectorE-commerce Director
FAQ

Get your questions about Growth Commerce answered.

Do I need to hire all departments at once?

No. Media Management, SEO/AEO/GEO, CRO, Inbound Marketing, CRM, and Automation can be contracted individually or combined according to operational priorities.

When different teams work together in an integrated way, they begin to share data, learnings, and objectives, increasing the potential for efficiency and growth of e-commerce.

How does Growth Commerce relate to CS Flex?

Growth Commerce brings together e-Plus' expertise focused on customer acquisition, discovery, conversion, and retention.

CS Flex is a broader model for managing and continuously evolving digital operations, with strategic Customer Success, governance, prioritization, and access to experts from different areas.

Therefore, Growth Commerce can be hired independently or be part of the scope of a CS Flex project.

Does it work for any e-commerce platform?

Yes. Media strategies, SEO, CRO, inbound marketing, and CRM can be applied to operations on different platforms, such as VTEX, Shopify, Nuvemshop, Wake, and other solutions.

The technical scope, integrations, and automation possibilities are evaluated according to the structure and resources available in each operation.

How long does it take to see results?

The timeframe varies depending on the contracted work front, the maturity of the operation, and the project's starting point.

Paid media can generate traffic and sales from the very first campaign cycles. CRO and CRM can show progress after the implementation of initial analytics, journey mapping, and optimizations. SEO, AEO, GEO, and content typically require a longer development and consolidation period.

In the initial diagnosis, we assess the operational scenario and define priorities, indicators, and realistic expectations for each area.

I already have a media agency. Can I hire only SEO, CRO, or CRM services with ae-Plus?

Yes. Each front can be contracted independently.

When necessary, ae-Plus collaborates with the client's internal team or other suppliers, establishing responsibilities, sharing data and indicators to maintain a consistent view of the operation — even without directly taking on all aspects.

Next step

Ready to transform growth into an ongoing process?

Schedule a Strategic Diagnosis with an e-Plus specialist. We will analyze the current state of your operation, the main bottlenecks in your sales funnel, and the areas with the greatest potential impact on the growth of your e-commerce business.

Contact us

Let's understand your funnel?

Fill out the form and an e-Plus specialist will contact you to understand the current state of your operation, identify the main bottlenecks, and assess which areas can have the greatest impact on the growth of your e-commerce business.

Initial analysis of your acquisition, conversion, and retention funnel.
Identifying the main bottlenecks and opportunities.
Recommendation of the most suitable Growth Commerce strategies.
Proposal aligned with the maturity, volume, and objectives of the operation.

Contact us

Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077