VTEX Live Shopping is a live commerce application that you can integrate with your e-commerce store. With this feature, you can sell products in an interactive environment with live video streaming on your online store.
Available for both the iOS and Legacy versions of the VTEX platform , this technology allows you to conduct live streams using your smartphone, laptop, or desktop computer. In other words, it offers great convenience for online merchants like you.
Through this app you can, for example, influence people from lives, increase the number of visitors to your e-commerce, generate more leads, convert more sales and increase your revenue. All this in just a few minutes of streaming. Find out more then!
VTEX LIVE SHOPPING: RESOURCES
By integrating VTEX Live Shopping to your e-commerce, you will be able to broadcast lives and make live sales in your virtual store without needing a separate streaming platform. In addition, with this app you can:
- Simultaneously broadcast and sell live on your VTEX virtual store and on your social networks;
- Highlight your products during live broadcasts and thus generate more interest from the consumer audience that is watching your online event;
- Interact with consumers by answering questions and posting polls from a live chat;
- Create alerts and encourage consumers to add certain products to their shopping cart while the live takes place;
- View metrics like the number of likes, comments, and shares, as well as real-time sales and average product value KPIs.
The app also has a feature to block offensive words in chat. And finally, broadcasts are free for consumers. That is, they can participate in your live events without having to pay anything or register.
COMPANIES THAT USE THE RESOURCE
According to an article on the VTEX blog , companies like Tekmovil, BSoul, Agua Bendita, Miess, and Grupo Éxito are successfully using Live Shopping. Tekmovil, for example, became the first Mexican company to use the technology. In a 40-minute event held in 2021, the company achieved an average viewing time of 17 minutes and average sales of US$287 each.
BSoul, in turn, held a 2020-minute live in 45 where it gathered a crowd of spectators and received more than 4.000 likes. This event generated a 197% increase in the company's revenue. Meanwhile, Agua Bendita saw a 200% increase in visits to its website and a 120% increase in sales. And Grupo Êxito has already held lives where it had an audience of 5.000 people and an income of US$ 8.000 above the daily average.
Miess was the first Sex Shop in Latin America to carry out a Live on its e-commerce and has been obtaining expressive results in terms of interaction and sales.
HOW MUCH DOES IT COST TO IMPLEMENT VTEX LIVE SHOPPING?
Registration for VTEX Live Shopping is free. However, the use of the app has prices that vary according to the number of minutes of transmission. For example, broadcasts from 1 to 200 minutes cost R$499,00 in 2021. On the other hand, broadcasts from 200 to up to 500 minutes cost R$999,00; and those from 500 to 1.000 minutes cost R$ 1.499,00. And finally, the price per minute above 1.000 minutes costs R$ 1,45.
If you liked this tool and would like to understand more about how it works, then click the button below to get in touch with Agência e-Plus, which is a certified agency and VTEX partner throughout Brazil and abroad:
