VTEX is a Brazilian multinational company that develops technologies for the implementation and management of online stores, e-commerce businesses, unified commerce, and omnichannel strategies . The VTEX platform can also be defined as a cloud-based, multi-store, multi-channel, and headless e-commerce platform that includes resources for store development; tools for managing catalogs, orders, payments, and deliveries; resources for managing social, conversational , and live commerce ; and data analysis. Scalable, flexible, and easy to use, this platform is ideal for efficiently managing your brand's online presence, whether B2C or B2B. So, if you want to delve deeper into the topic "what is VTEX," then keep reading!
VTEX AS A COMPANY
VTEX, as a company, emerged in history in 1999 through the initiative of entrepreneurs Mariano Gomide and Geraldo Thomaz . A multinational company, since 2012 it has been in the process of international expansion with the aim of having a presence in up to 100 countries by the 2020s.
Today, VTEX is present in 38 countries, in which it has more than 3.200 active virtual stores. In addition, it has 18 offices in various cities, where around 1.500 specialists in digital commerce work. It also has a complex network of partner companies, including the e-Plus Agency, which develops virtual stores using the aforementioned platform. VTEX, therefore, is one of the biggest Brazilian brands abroad.
The client list of this Brazilian multinational includes companies such as Coca-Cola, Pirelli Campneus , Disney, Sony, Wahl , Ambev, Lojas Torra, Carrefour, Miess , Samsung, and many others. In general, VTEX technology is widely used by medium and large-sized companies.
WHAT IS VTEX FOR THE MARKET?
VTEX, as can be seen, is a multinational company widely recognized in the national and international e-commerce and unified commerce market . Its credibility is attested to, for example, by the Naspers Group and Riverwood Capital , which were the first to invest in this company.
In 2016, 17 years after its founding, VTEX was recognized by the international consultancy Deloitte as the fastest growing SME in Brazil. And in 2019, the company received a contribution of BRL 580 million from Softbank, Constellation and Gávea.
Already in 2020, 2021 and 2022 Gartner cited VTEX in the world's leading technology report, the Gartner Magic Quadrant, alongside Oracle, IMB, Adobe and other major brands. Still in 2021, the multinational debuted on the New York Stock Exchange with global ambitions.
But what makes this multinational e-commerce company so special in the world? Certainly, the digital commerce and omnichannel technologies it has developed over the last 20 years. Today, the company has a host of interconnected technologies that complement each other and provide greater flexibility and scalability for digital businesses like yours. Learn more below!
MAIN TECHNOLOGIES
VTEX emerged in the world more than 20 years ago as an e-commerce platform brand. Today, however, it is much more than that. It gathers around itself a lot of resources aimed at digital and physical commerce. Discover some of these resources now:
VTEX Platform:
The VTEX platform is a Software as a Service (SaaS) e-commerce platform. For those who don't know, a SaaS platform is software that works as a service. Thus, the supplier, which in this case is VTEX, is responsible for the structure and updates of the system, which are done in the cloud. In effect, the customer (you) does not need to maintain an expensive IT department to deal with these things. In other words, when you rent the VTEX SaaS, the structure, maintenance and updates of the system are carried out periodically via the internet by the VTEX team of engineers. It's that simple!
VTEX IO Platform:
VTEX IO is a low-code platform , meaning it allows you to develop applications using the "point and click, drag and drop" method, with minimal code usage. Most of the code comes pre-built, making it easier to develop, customize, and evolve components, apps, and entire stores. With VTEX IO, you can also centralize your e-commerce apps, perform tests and changes in the cloud, and much more.
VTEX IO
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VTEX Fast Store:
Fast Store VTEX is a full-stack toolkit used to develop online stores. Based on serverless architecture and JAMstack, it offers greater control over the code and more freedom to create a high-performance e-commerce platform. It includes three React libraries focused on e-commerce. Furthermore, it supports integrations with headless e-commerce platforms.
Fast Store VTEX
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live shopping:
VTEX Live Shopping is a live commerce app that you can integrate with your online store or social media. This allows you to sell products via live, real-time video streaming in an interactive environment. Live Shopping lets you highlight products during broadcasts, interact with customers, view metrics, and more.
VTEX OMS System:
The VTEX platform has an Order Management System (OMS), called VTEX OMS . This system allows you to unify inventory and, in this way, increase the availability of your products across various sales channels such as online stores, physical stores, and mobile apps, for example. This, in fact, is the basis for unified commerce. With VTEX OMS you can implement omnichannel experiences such as ship from store , pick up in store , ship to store , etc.
VTEX Sales App:
VTEX Sales App is an app contiguous to VTEX OMS. Together, these two resources allow you to integrate the inventory of your physical stores with that of your online store, among other sales channels, and transform them into an endless aisle. In this way, you can use the inventory of both online and physical stores to avoid lost sales in a physical store. That is, with VTEX InStore you avoid stockouts.
VTEX Tracking:
VTEX Tracking is VTEX's delivery management software. It's a system that allows you to route, track, and communicate the progress of deliveries in real time to your online store customers. Furthermore, with VTEX Tracking you can inform the customer of the estimated delivery date, communicate with drivers, and confirm deliveries with proof, among other actions.
VTEX Marketplace:
VTEX Marketplace , a native solution of the VTEX platform, allows you to create and manage online shopping malls . In other words, this feature allows you to open the doors of your online store so that other companies can sell products within it in exchange for commissions. Your store, in this case, is transformed into a shopping mall . Thanks to a technology called " payment splitting ," consumers can buy from multiple stores within your store and make a single payment. The split distributes the amount paid to the various companies involved in each transaction. In short, with VTEX Marketplace you increase product availability, improve brand exposure, increase audience reach, and also earn commissions on each online sale made by third parties.
VTEX Assisted Sales (Suiteshare):
VTEX Assisted Sales (Suiteshare) is a tool that allows retail companies like yours to connect their salespeople with their customers via WhatsApp. In this way, it enables more practical and efficient customer service and sales through what has become known as conversational commerce . VTEX Assisted Sales has features to attract and convert leads , organize conversations, analyze information, and perform remarketing.
VTEX SmartCheckout:
VTEX SmartCheckout is a feature that allows consumers (from their second purchase onwards) to complete an order in an online store using only an email address and their credit card security code. It uses the international security standard PCI-DSS to automatically and anonymously fill in the consumer's data. This reduces the average checkout time and opens the door to impulse purchases in your online store. This feature enables one-click purchases and generates 25% more sales.
KNOW MORE ABOUT THE VTEX PLATFORM
Now that you know what VTEX is and are familiar with some of its technologies, let's delve a little deeper into the VTEX platform. This platform is a SaaS and cloud commerce software , meaning it operates as a service from the cloud on the internet. It is primarily focused on the development and management of online stores. Furthermore, this software has been widely used in unified commerce and omnichannel projects.
For you to have an idea of the potential of the VTEX platform, just see that major world brands such as Sony, Brastemp and Danone, for example, have virtual stores created with this system. But why do so many companies prefer to use the VTEX platform? What are the characteristics of this software that generate such enchantment? Learn more about it right away!
Customizable
Firstly, the VTEX platform is 100% customizable, that is, it enables the creation of virtual stores with an exclusive design. In addition, it allows you to create virtual stores with a responsive design that adapt to all formats and screen sizes.
Centralized management
With the VTEX platform it is possible to centralize the management of your e-commerce. It allows you to manage sales channels, service, deliveries, etc., from a single place. In addition, it makes it possible to create personalized experiences for each type of customer, analyze access to identify behaviors and trends, create spaces for consumer reviews and create different types of promotions, among other things.
Headless
VTEX is a headless platform that integrates with CMSs, ERPs, CRMs, OMSs, TMSs, and WMSs, among other systems, making it easier to manage your business. It also integrates with third-party apps via API, allowing you to easily deploy new applications and functionalities in your store. It integrates with more than 20 marketplaces and with technologies for dynamic pricing, payment, logistics, customer service, etc.
Creating a high-performance online store with tools that give marketing and business teams a lot of freedom, and also having additional features such as audience customization, A/B testing, deployment, and much more, is possible using DXP deco.cx, which has full integration with the VTEX platform.
Furthermore, with VTEX you can set up a system to convert loyalty points into discounts, display dynamic content based on consumer behavior, create omnichannel experiences such as buying online and picking up in-store, and much more.
Optimization for organic searches
This platform has SEO features that allow you to successfully index sales pages on Google. Due to its advanced development and customization resources, VTEX facilitates the structuring of the information architecture, allows the creation of stores with improved navigation, facilitates the creation of friendly URLs, enables the integration of keywords to the contents, etc.
Other Features
The VTEX platform comes with security certifications that offer peace of mind to consumers, has a product cataloging module that enables highly usable navigation and has a global catalog of suppliers and implementation partners, including the e-Plus Agency.
Furthermore, this platform is constantly optimized. Dozens of daily updates include new releases and bug fixes. The goal is excellence. Intrigued? Just wait until you see what results you can achieve with this technology.
PLATFORM PERFORMANCE
According to VTEX, their platform is designed to deliver an average purchase value that is 7% higher than other types of platforms. Plus, it can drive 30% more organic traffic to your online store and 25% more approved orders.
This platform is also capable of generating 37% more instances of flows from first contact to checkout . In this way, it can deliver up to a 300% increase in conversion rates within three months. Companies like AB InBev report annual growth of 90% after implementation, an enviable VTEX performance .
Well, I think the questions “What is VTEX?” and “What is VTEX platform” were answered. But and now? How do you implement a virtual store with this system?
HOW TO DEPLOY E-COMMERCE WITH VTEX?
To create VTEX stores, obtaining a developer certification is essential. This can take a long time. However, there is a much faster way, which is to hire an e-commerce agency like Agência e-Plus, for example, whose professionals have been certified since 2015.
Learn more about the e-Plus Agency!
e-Plus Agency has already produced more than 300 online stores for clients in Brazil, Portugal, Spain, Argentina, Costa Rica, Colombia, Chile, and other countries in the Americas and Europe. It recently earned the Diamond seal, the highest accolade from VTEX for partners working on the implementation of online stores.
Furthermore, e-Plus Agency is globally recognized by the VTEX Quadrant as an agency with a high capacity for executing e-commerce projects and advanced technical knowledge. In other words, this is an agency you can fully trust when executing projects using VTEX technologies.
To obtain support, consultancy and training from Agência e-Plus in the implementation, evolution, design, redesign or migration of a virtual store with or to the VTEX platform; or for the integration of any of the VTEX technologies or third-party technologies to the VTEX platform, just click on the button below and start a conversation with our team via messenger app:
