VTEX offers different editions and business models for operations with varying levels of GMV, complexity, and predictability. The e-Plus analyzes the business profile, available conditions, and projected TCO to indicate the composition that best aligns with your strategy.
VTEX Choice Map
What is your operation prioritizing right now?
For growing B2C brands and retailers that meet the eligibility criteria.
For transactions that prioritize greater contractual freedom and less commercial commitment.
For operations with scale and predictability that can achieve a more efficient TCO composition.
The paths do not represent a mandatory order of evolution.
Eligibility, GMV, margin, complexity, growth predictability, contract timeframe, and projected TCO all influence the choice.
Each business model combines different levels of flexibility, predictability, and commitment. Therefore, the right choice requires analyzing the timing of the operation, the expected growth, and the projected TCO for each alternative.
Comparing only the monthly investment does not reveal the full economic impact of the choice. The analysis must consider GMV, margin, sales channels, integrations, internal structure, operational complexity, and growth strategy.
Models with greater commercial flexibility may require less initial commitment. In other scenarios, greater predictability and annual or multi-year commitments can provide a more efficient TCO composition.
Each edition or business model caters to different profiles in terms of eligibility, flexibility, predictability, scalability, and complexity. Understand the characteristics of each option before evaluating which composition makes the most sense for your business.
For brands and retailers that meet the eligibility criteria and are seeking a streamlined journey to join VTEX.
View features → VTEX On-DemandFor companies that value greater contractual freedom and a commercial structure tailored to the profile and performance of their operations.
View features → VTEX BusinessFor companies with scale and greater predictability, which can benefit from a commercial structure planned for their growth horizon.
View features → VTEX CorporateFor businesses with multiple channels, integrations, units, brands, or governance needs.
View features → VTEX EnterpriseFor large organizations with high scale, operational complexity, and advanced requirements for availability, governance, and scalability.
View features →Each alternative addresses a different combination of eligibility, flexibility, predictability, scale, and complexity. Explore the models and understand which aspects should be evaluated in each scenario.
VTEX Rise is an edition aimed at B2C brands and retailers that have already validated their digital operation, meet the eligibility criteria, and are entering a new phase of growth.
The model offers access to VTEX technology through a sales and deployment journey better suited to expanding companies, combining FastStore, focused scope, and specialized support.
VTEX On-Demand is a model geared towards companies that value greater contractual freedom and a commercial structure tailored to the profile and performance of their operations.
It can serve expanding businesses with different channels, integrations, and sales models, especially when flexibility is a major factor in decision-making.
VTEX Business may make sense for companies that already have scale, greater GMV predictability, and a more structured growth horizon.
Depending on the available conditions and the contract term, the model can provide a more economically efficient composition for the operation.
VTEX Corporate can serve companies with broader operations, different business units, multiple channels, relevant integrations, and more advanced governance needs.
Its suitability should be evaluated considering not only the GMV (Gross Merchandise Volume), but also the criticality of the operation, the organizational structure, and the level of complexity involved.
VTEX Enterprise is geared towards analyzing large organizations with high scale, operational complexity, and advanced requirements for availability, security, governance, and scalability.
It can handle scenarios involving multiple countries, brands, business units, sales channels, and digital operations considered critical to the company.
Nomenclature, eligibility criteria, resources, availability, and commercial terms are defined by VTEX and may vary depending on the contract and the profile of the operation.
As a VTEX partner agency, ae-Plus analyzes the commercial, technical, and operational context to identify which models best fit the company's current situation and strategy.
The assessment considers both current needs and expected growth, avoiding decisions based solely on initial investment or the edition's name.
An inadequate plan can limit growth, reduce margins, or add unnecessary complexity. Our role is to compare alternatives clearly and support a scenario-driven decision.
The analysis should not only consider the investment for the first year. It is necessary to project the operation's behavior, commercial conditions, and costs involved throughout the contract horizon.
We mapped GMV, margin, average ticket size, orders, channels, integrations, team, and existing technological infrastructure.
We assess how sales volume, channels, and complexity may evolve during the next business cycles.
We compared the flexibility, predictability, timeline, and commitments applicable to each available alternative.
We projected the investment composition and its effects on TCO, margin, and the operation's expansion capacity.
In addition to the commercial composition, the decision should consider the platform's ability to keep pace with the evolution of the business.
VTEX has been expanding its ecosystem with resources in artificial intelligence, automation, customer experience, unified commerce, and retail media — avenues that can support new levels of efficiency, conversion, and monetization.
AI-driven resources to support decision-making, analysis, and the execution of commerce activities.
New possibilities for customer service, product discovery, conversion, and relationship building.
A framework for transforming traffic, audience, and business data into new monetization opportunities.
A technological foundation capable of connecting business models, channels, orders, marketplaces, and shopping experiences.
The availability, hiring, and maturity of each resource may vary depending on the edition, region, contract, and VTEX roadmap.
VTEX does not work with a single public price list applicable to all transactions. The investment composition depends on the business model, GMV, resources required, complexity, and contract terms.
There is no universally best model. The most suitable alternative depends on eligibility, the company's stage, growth predictability, operational complexity, and projected TCO.
Yes. Rise has entry and retention criteria defined by VTEX. The analysis should verify the business model, GMV, project scope, and other applicable conditions.
Not necessarily. The main point of appeal for On-Demand is commercial flexibility. Scale, channels, integrations, and growth variability can also influence the decision.
Depending on the GMV (Gross Merchandise Volume), predictability, timeframe, and contracted conditions, these models may present a more advantageous economic composition. This does not occur automatically and must be validated through a scenario analysis.
Not necessarily. Resources, services, commercial terms, criteria, and service levels may vary depending on the edition and the contract signed with VTEX.
The company may evaluate a new composition as its profile, GMV, and evolving needs change. Any alteration depends on the commercial conditions and criteria defined by VTEX.
No. Values, percentages, and specific conditions depend on the commercial analysis of each transaction and are not presented as a fixed table.
Yes. e-Plus can analyze the business, project TCO scenarios, map technical needs, and support commercial communication to guide a more informed decision.
e-Plus analyzes the business's current situation, operational structure, available commercial conditions, and projected TCO to support a more informed decision.
The analysis considers commercial, technical, and operational aspects.
Fill out the form and an e-Plus specialist will contact you to understand your business's current situation, operational structure, and growth objectives. Based on this assessment, we will compare the commercial, technical, and operational scenarios of the VTEX models.
Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077