Trends, behind-the-scenes operational insights, and strategic readings in Digital Commerce, Marketing, and Technology — directly for decision-makers.
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The number that circulates most in WhatsApp groups on the Saturday after Black Friday (revenue) is also the one that is least helpful in making any decisions. It…
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Digital Commerce In 2025, fraud prevention systems blocked approximately R$ 2,4 billion in losses in Brazilian e-commerce, distributed…
Digital Commerce Year-end sales: the guide to boosting revenue from November to January.
Digital Commerce The product that sells the most in your store might also be the one that consumes the most of your cash flow. It seems contradictory, but…
Digital Commerce Brazilian e-commerce closed 2025 with R$ 235,5 billion in revenue and growth of 15,3% over the previous year, according to…
Marketing & Growth If you had to cut your investment in paid advertising tomorrow, how much of your revenue would still come in? For a large part…
Marketing & Growth Why does a brand that already sells in the United States still leave money on the table for every dollar invested in…
Marketing & Growth How much of your peak budget goes towards paying to appear to people who have never heard of your brand?
Marketing & Growth Why do two fashion stores with similar products and budgets end the year with such different results? Big…
Sales & Performance The Quebramar case: R$ 40,5 million (€6,5M) in sales through CDP and digital loyalty programs.
Sales & Performance Understand the key factors causing your e-commerce business to lose money on last-click transactions and learn how to reverse this situation.
Sales & Performance Discover how to adjust your strategy for Christmas and retain the customers you acquired in November.
Marketing & Growth A common question among B2B managers is: "Do I need RD Station Marketing or RD Station CRM? Or both?"
VTEX VTEX News: What's changed on the platform and how to take advantage of it before the high season.
VTEX VTEX B2B Commerce: Why invest in this technology?
VTEX VAMS: VTEX's new standard for modeling architecture at scale.
VTEX 4 benefits of the VTEX CX Platform for digital retail
Marketing & Growth In B2B, inbound marketing is essential for attracting, nurturing, and qualifying leads until they are ready for sales. But…
Technology & Data Learn what the main e-commerce metrics are, how to analyze them, and why they are crucial to success…
Digital Commerce Improve your e-commerce Marketing and Sales results!
Technology & Data Get to know Locaweb's consumer data platform!
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