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App Commerce Native, integrated, and ready to sell more.

e-Plus structures your brand's sales application in partnership with Eitri, a technology company specializing in native e-commerce apps. A proprietary channel, integrated into your operation, created to improve mobile experience, conversion, repeat purchases, and customer relationships.

With an integrated CMS, your brand can update storefronts, banners, campaigns, and content quickly—without needing a new app version for every business change.

Schedule a Diagnosis How it works →

eitri official partner

+15 years in the market

+ 1000 projects

B2C · B2B · D2C sales channels

App Commerce Torra — a project developed by e-Plus in partnership with Eitri.

+ 60 % Conversion rate

What does your business gain with the Commerce app?

Features designed to increase conversion, repeat purchases, and relationship building.

App Commerce transforms the application into its own sales and relationship channel: integrated with e-commerce, updated quickly, and designed to reduce friction in the mobile journey.

01 · Push notification that sells

Recover your shopping cart and enable repurchase directly on your mobile phone.

Campaigns, promotions, repurchase reminders, and shopping cart recovery alerts reach the customer through native notifications, creating a direct activation channel without relying exclusively on paid media or email.

02 · One-click checkout

Fewer steps, more conversion.

With access, payment, and delivery data better integrated into the app experience, the mobile journey becomes simpler, faster, and more seamless — reducing friction that often hinders conversion in the browser.

03 · Native loyalty and cashback

The app becomes the hub for customer relationship management.

Integrated points and cashback programs transform the app into a retention channel—not just a sales channel—encouraging customer return.

04 · Instant publication

Change the app without waiting for store approval.

Banners, storefronts, and promotions are published on the same dashboard as your e-commerce site—without the need for Apple or Google review queues for day-to-day operations.

How technology works

From your current e-commerce site to the published app.

Eitri doesn't replace your e-commerce platform — it connects to your existing operation to transform the app into a new sales, relationship, and repeat purchase channel.

Your e-commerce platform

The operation continues running on your current platform, such as VTEX or Shopify, without needing to change the e-commerce base.

Eitri connects and synchronizes

Catalog, inventory, price, payment, shipping, and essential operational data are connected to the app according to the project's architecture and integrations.

Native experience with your brand.

The app gains its own interface, with the brand's visual identity, a fluid mobile experience, and features designed for conversion, repeat purchases, and relationship building.

App published and under development.

The app is published on the Google Play and Apple Store, with infrastructure for updates, campaigns, showcases, and continuous evolution of the user experience.

Why App Commerce e-Plus?

App Commerce e‑Plus versus traditional alternatives

A mobile site improves navigation, but doesn't create its own relationship channel. An isolated app can become just another project disconnected from operations. The e-Plus App Commerce, powered by Eitri technology, delivers a native application integrated with the e-commerce platform and prepared for conversion, repeat purchases, and continuous improvement.

What do you need	Mobile site only	App agency	App Commerce · e‑Plus + Eitri
Own channel for push notifications, repurchase, and relationship building.	No	Part Time	Yes
Native app integrated into the e-commerce operation.	No	Part Time	Yes
Integration with VTEX or Shopify	No	Part Time	Yes
Updating storefronts, banners, and campaigns quickly	Part Time	Part Time	Yes
Mobile experience with brand identity.	Part Time	Part Time	Yes
Resources for conversion, repeat purchases, and customer loyalty.	Part Time	Part Time	Yes
Accelerated time to market according to scope.	Not applicable	Part Time	Yes
Governance, timelines, and progress with a specialist team.	No	Part Time	Yes

I want a Commerce App

Partner technology

e-Plus uses Eitri, the next generation of SaaS app commerce.

Eitri is the platform that built the next generation of SaaS app commerce in Brazil: a CMS integrated into the same console as your e-commerce site, 100% customizable design, and instant publication of changes, without depending on approval from the Google Play and Apple Stores. The technology already supports operations totaling nearly R$1 billion in annual sales via retail apps in Brazil, with native integration to VTEX, Shopify, and Wake.

I want to learn about the technology.

Two App Commerce modes

The right app depends on the stage and maturity of your operation.

Not every operation needs to start with the same level of customization and integration. e-Plus evaluates volume, channels, customer base, mobile maturity, and business objectives to indicate the best path: an App Commerce with a shorter time to market or an advanced operation with more integrations, customization, and continuous evolution.

Mode 01

App Commerce Fast

For brands that want to launch a native app quickly, with e-commerce integration and a solid foundation to start selling, building relationships, and driving repeat purchases on the mobile channel.

The App Commerce Fast is based on Eitri's technological infrastructure, with an experience tailored to the brand's visual identity, an integrated CMS, and essential integrations to get the app up and running faster and with greater governance.

Native experience tailored to brand identity.
Integrated CMS for storefronts, banners, campaigns, and content.
Essential integrations with e-commerce operations
Push, repurchase, and relationship features
Publication on the Google Play and Apple Stores according to scope and approvals.

Ideal for: brands that want to launch their own mobile channel more quickly.

Mode 02

Advanced App Commerce

For operations that already see the app as a strategic channel for sales, relationship building, loyalty programs, and recurring revenue.

The Advanced App Commerce is ideal for companies that need greater customization of the experience, deeper integrations with e-commerce, ERP, CRM, data, loyalty programs, campaigns, and relationship management tools — with continuous evolution connected to the operation's objectives.

A more personalized and conversion-driven mobile experience.
Advanced integrations with e-commerce, ERP, CRM, data, and loyalty programs.
Campaigns, benefits, cashback, or loyalty programs as per scope.
Push, repurchase, segmentation, and retention strategies
Continuous app evolution connected to CS Flex

Ideal for: operations that treat the app as a strategic sales, recurring revenue, and relationship channel.

FAQ

Get your questions answered about the Commerce App.

What is App Commerce and why is it different from just having a mobile website?

App Commerce is your brand's native sales application, installed on the customer's mobile phone and connected to your e-commerce operation.

Unlike the mobile site, the app creates its own channel for relationship building, repeat purchases, and activation, with features such as push notifications, a seamless mobile experience, segmented campaigns, and a purchase journey designed to reduce friction on mobile devices.

More than just an extension of the website, the app becomes a direct channel between the brand and the customer.

Why does ae-Plus use Eitri instead of developing an app from scratch?

Developing a native app from scratch can require two separate codebases, one for iOS and one for Android, as well as more time, cost, maintenance, and technical dependencies to evolve each change.

Eitri is a SaaS App Commerce platform that allows you to accelerate the creation of native white-label applications connected to e-commerce, with an integrated CMS, conversion, repurchase, and relationship features.

With this, ae-Plus is able to deliver an app with greater speed, lower operational risk, and a foundation prepared for continuous evolution — without sacrificing the brand's visual identity and experience.

How long does it take to launch the app?

The timeframe depends on the type of app, the necessary integrations, the level of customization, and the approvals involved.

In the App Commerce Fast model, we start with a pre-existing technological infrastructure, with experience tailored to the brand identity and essential integrations, which allows us to reduce time to market.

Advanced projects, with greater customization, deep integrations, loyalty programs, CRM, ERP, specific data or functionalities, require a longer timeline, defined according to the approved scope.

Do I need to wait for Apple and Google's approval every time I want to change something?

Not for most day-to-day business and operational changes.

With the CMS integrated into the app, storefronts, banners, campaigns, content, and promotions can be updated more quickly, without needing to publish new content in app stores for each adjustment.

Approval from Apple and Google is usually required for structural changes to the application, new versions, or alterations involving relevant native functionalities.

Does the app work with my current e-commerce platform?

App Commerce can be connected to operations on platforms such as VTEX and Shopify, depending on the architecture and integrations required.

In the diagnostic phase, ae-Plus evaluates the current platform, catalog, inventory, pricing, payment, shipping, data, and business rules to design the best way to integrate the e-commerce platform and the app.

The idea is not to replace your platform, but to create a new native channel connected to your existing operation.

After its launch, is ae-Plus continuing to evolve the app?

Yes. After launch, ae-Plus can track the app's progress through CS Flex, our recurring model for governance, prioritization, and continuous improvement.

In this model, we work on new campaigns, experience improvements, repurchase features, personalization, performance, integrations, and opportunities for evolution according to the operation's objectives.

The launch is the foundation. Continuous evolution transforms the app into an increasingly relevant channel for sales, relationship building, and retention.

Next step

Ready to transform the app into your brand's own channel?

Schedule a Strategic Diagnosis with an e-Plus specialist. We will understand your scenario, evaluate your e-commerce operation, and indicate the best path to launch a native, integrated App Commerce, ready to sell, activate repeat purchases, and strengthen relationships with your customers.

Schedule a Strategic Diagnosis Talk to a consultant

Let's understand your situation?

Fill out the form and an e-Plus specialist will contact you to understand your e-commerce operation and assess how App Commerce can function as a new sales, repeat purchase, and relationship channel for your brand.

Initial diagnosis of your mobile and e-commerce operation.

Adherence assessment for App Commerce with Eitri technology

Recommendation of the best model for your current digital stage and maturity.

A proposal aligned with your volume, context, and business objectives.

Contact us

Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077