Inbound Marketing for Ecommerce
Want to sell more using Inbound Marketing?
Agência e-Plus, winner of the Agência Revelação RD Station award in 2021 and Agência Gold in the partnership program, has a team prepared and certified in Inbound Marketing focused on e-commerce using the largest marketing automation tool in Latin America, RD Station.
But, what is Inbound Marketing?
Inbound Marketing is a concept of Marketing based on the publication of content, which aims to make consumers who are looking for a solution to a problem on the web find your content, your brand and your products, and thus enter your sales funnel. and business relationships.
This concept is also known as Attraction Marketing, as there is a proactive search by consumers looking for what your company sells and not your company who pursues them with direct advertising.
And how does Inbound Marketing work in my customer's journey?
The engine of Inbound Marketing is the content published on the web, which attracts consumers into the Sales Funnel of your e-commerce where they can be converted first into leads and then into customers and promoters of your brand.
There are many types of content that can be used for Inbound Marketing purposes, the main ones being the following:
- Blog articles, also called blog posts;
- Ebooks;
- Posts for social networks;
- Email Marketing Messages;
- infographics;
- webinars;
- Videos;
- Lists;
- Tutorials;
- Podcasts;
- Research
Inbound Marketing takes advantage of the fact that many people are on the web looking for solutions that solve their problems to offer them help. In this context, content is used to inform and educate these Internet users.
The idea is to take them by the hand and show them, “look, this is what you need and this is how you should buy it”.
The content then leads into your Sales Funnel, where the consumer goes through an educational process for purchases. That is, inside, he gets more content that helps him understand what product he needs, how to buy it, and how to use it.
Thus, his relationship with your company evolves from visitor to customer.
And what are the main benefits of Inbound Marketing for e-commerce?
In addition to generating more leads for your business, Inbound Marketing provides other important advantages. By using this method you can, for example:
- Attract consumers who may be interested in buying your products;
- Generate more traffic to your online store and e-commerce blog;
- Increase the visibility of your brand;
- Educate leads until they feel comfortable buying from your store.
- Improve your e-commerce ranking in organic searches;
- Gain the attention of Internet users by offering them help to solve problems;
- Offer valuable content on the web and thus build an authoritative brand;
- Offer rich content for free and thus obtain reciprocity from consumers;
- Segment to target each lead in a personalized way and thus generate more customers;
- Improve communication with your target audience and thus generate more engagement.
In addition, with Inbound Marketing it is possible to measure your results in a very easy way through software such as Google Analytics. Not to mention that you can also automate advertising and sales processes, which makes managing your e-commerce much easier and less expensive.
All of this, in turn, results in the biggest advantage, which is an increase in your chances of selling.
And what statistics prove the effectiveness of Inbound Marketing for e-commerce?
- 54% more leads are generated by Inbound Marketing practices compared to Outbound Marketing (HubSpot);
- 62% lower is the cost per lead of Inbound Marketing compared to Outbound Marketing (Intechnic);
- 60% of consumers have a more positive view of a brand after consuming its content (iMedia Connection);
- 80% of business decision makers prefer to get information about a company from a series of articles rather than an advertisement (Invesp);
- 47% of buyers read at least 3-5 articles before deciding to speak with a seller (Weidert Group);
- 68% of consumers will spend significant time reading content published by a brand they are interested in (The CMA).
So, let's start an Inbound Marketing project in your e-commerce?
Contact the e-Plus Agency. Our commercial team will be able to understand exactly the needs of your project and schedule a meeting with our team of experts.