Hello, hello, friends of the e-Plus Agency blog, how are you all? Today is Digital Marketing case study day . This time, I'm going to present the success story of Motorola Brazil, which used Facebook Ads to promote its brand on the world's largest social network. Did it work? Come along and I'll tell you! Keep reading!
DISCOVER MOTOROLA BRAZIL
Motorola Brazil is a company founded in 1992 that currently has an online store where it primarily sells smartphones , smartwatches , and accessories such as chargers, headphones, speakers, screen protectors, and protective cases.
The Motorola brand, in turn, emerged in history in 1928 through the initiative of Paul and Joseph Galvin in the USA. In 2011, however, it was split into two companies. One of them, Motorola Solutions, began developing and selling security technologies. Meanwhile, Motorola Mobility began operating in the telephony sector.
Motorola Brasil is, therefore, the Brazilian version of Motorola Mobility. In 1996, four years after its foundation, the company opened its first factory in the country, precisely in the State of São Paulo, in the city of Jaguariúna. Later, in 1999, it installed an industrial campus in the same location to manufacture radio stations for the cellular network and iDEN equipment, among other technologies.
In 2022, the company's directors were about to launch the world's thinnest 5G smartphone, the Motorola Edge 30, and to do so, they turned to advertising solutions from the Facebook Ads advertising platform. Find out more about this project below!
THE MOTOROLA BRAZIL PROJECT WITH FACEBOOK ADS
With the launch of the Motorola Edge 30 in Brazil, the multinational telecommunications technology company aimed to expand its presence in the premium smartphone category . The idea was to do this before showcasing the new device's features. Ultimately, the management sought to increase consumer purchase intent.
SOLUTIONS
Among the Facebook Ads platform solutions used by Motorola Brasil I can mention, for example:
- Carousel: This feature allowed Motorola to feature up to ten videos or images in just one ad and thus helped in gaining brand recognition;
- Institutional: with the audiovisual ads on the Facebook Ads platform, Motorola Brasil was able to expose the details of the new cell phone and, thus, impact the target audience in a more forceful way;
- automatic placements: this technology made it possible to optimize ads and, in this way, find the most appropriate positioning for each of them;
- Remarketing: with this strategy, Motorola Brasil exposed ads more often to consumers who showed interest in the new Motorola Edge 30;
- Public: through basic and personalized audience segmentation, it was possible to reach consumers most likely to purchase the Motorola Edge 30.
Furthermore, Motorola Brazil also used the Meta Pixel to measure ad activity and conversions. Based on these insights , the company was able to make better marketing decisions, leading to incredible results, which you can see in the next section of this article.
RESULTS OF THE MOTOROLA BRASIL PROJECT WITH FACEBOOK ADS
Through the Facebook Ads platform, Motorola Brasil obtained:
- 6,8 points of growth in ad recall;
- 4,2 points increase in top of mind awareness;
- 2 points increase in purchase intention.
As you can see, the Facebook Ads platform is an excellent tool for promoting products and generating a substantial increase in brand awareness . So, do as Motorola Brazil did and use Facebook Ads to generate more recognition and more sales!
HOW TO CARRY OUT AN ADVERTISEMENT PROJECT WITH FACEBOOK ADS?
To implement a project to promote your e-commerce business using Facebook Ads, rely on the specialized support of Agência e-Plus. Agência e-Plus is a certified Meta Media Buying Professional and is therefore qualified to create, run, and manage campaigns on the Facebook Ads and Instagram Ads platforms.
With more than 10 years of tradition and 100% focus on e-commerce companies, Agência e-Plus is the preferred agency for manufacturers, wholesalers and retailers who need Digital Marketing and who intend to advertise their businesses on the internet. To hire, click the button below and start a conversation with our team via messenger app from anywhere in the world right now:
