e-Plus implements B2C, B2B, or hybrid operations on VTEX and Shopify Plus. Each channel can operate independently, with its own journeys, catalogs, pricing, and commercial rules, or share data, inventory, orders, and systems in an integrated architecture prepared for growth.
B2B and B2C are not the same sale with a different price. They represent different journeys, decisions, and purchasing criteria—all operating on an integrated database.
| Dimensão | B2B Portal | B2C Store |
|---|---|---|
| Price | Price list per client or organization, negotiated. | Public price, promotions and coupons |
| Catalogue | Segmented by buyer profile | Complete catalog, showcases by interest. |
| Order | Quotation, minimum order, hierarchical approval | Self-service shopping cart and checkout |
| Payment | Payment slip, deadlines, and corporate credit. | Card, Pix and installment payments |
| Shipping | Volume, pallet, multiple addresses | Single unit, express delivery |
| Relationship | Managed account, recurring repurchase | Loyalty program, personalized recommendations |
Two sales logics, a single operational base — no unnecessary duplication and more control to evolve.
Attempting to serve both businesses and consumers with an operation designed for only one of these audiences compromises the experience, reduces efficiency, and can cost margin and credibility.
Without proper segmentation by customer, organization, or commercial policy, negotiated prices and terms may appear to the wrong audience—compromising margins and trust.
Business buyers may need quotations, purchase limits, hierarchical approval, and payment terms. A traditional retail checkout does not meet these needs.
While distributors and corporate buyers look for technical specifications, volumes, and commercial terms, consumers seek storefronts, benefits, and ease of purchase. A single experience rarely satisfies both.
Orders placed individually and bulk purchases require different rules for inventory, delivery, picking, and customer service. Treating both models the same way creates friction and limits operations.
Each layer handles a part of the operation. B2C and B2B maintain their own business journeys and rules, while data, systems, and processes are connected according to the business architecture.
Catalogs, inventory, customers, prices, and orders are centralized or synchronized across platforms, ERP, OMS, PIM, CRM, and other systems—creating a governed operation without unnecessary parallel controls.
Prices, commercial terms, minimum orders, payment methods, approvals, and delivery policies are configured according to each audience, without forcing B2B and B2C to follow the same journey.
It is at this layer that the channels differentiate themselves to meet the needs of each buyer, while preserving integration with the operation's data and processes.
Corporate accounts, segmented catalogs, quotes, negotiated terms, and approval workflows for business buyers.
Storefront displays, campaigns, customization, shopping cart, and self-service checkout for the end consumer.
e-Plus implements B2C, B2B, or hybrid operations on VTEX and Shopify Plus. The choice considers the business complexity, integrations, necessary architecture, and growth objectives of each business.
VTEX offers resources for organizations and cost centers, price and product customization per organization, as well as quotes and approvals within the B2B operation.
Shopify allows you to work with hybrid stores, bringing together B2C and B2B in the same environment, or with a store dedicated to B2B. Its features include businesses, locations, catalogs, custom pricing, and quantity rules.
Businesses that need to operate in both B2B and B2C with their own journeys and rules, but whose data, systems, and processes are connected within the same digital strategy.
Brands with a consolidated operation for the end consumer that want to start selling to resellers, distributors, or companies without creating an unnecessary parallel operation.
Companies with established B2B sales that want to start selling directly to consumers, with their own experience and commercial rules prepared to reduce conflicts between channels.
Companies that already operate in both B2B and B2C, but struggle with isolated systems, duplicate data, or discrepancies in catalogs, prices, inventory, and orders.
Business groups that need to connect different brands, units, or channels with greater governance over catalogs, inventory, orders, integrations, and business rules.
Schedule a strategic diagnosis with e-Plus specialists. We will assess your scenario, business rules, integrations, and the most suitable architecture for a B2C, B2B, or hybrid operation on VTEX or Shopify Plus.
Fill out the form and an e-Plus specialist will contact you to assess your operation and present the best way to structure your B2C, B2B, or both types of channels in an integrated manner.
Receive contact from one of our specialists by filling out the form below or via WhatsApp Tel: +55 11 98863-7077
