E-commerce profession is any craft that enables or helps to implement and/or manage an electronic commerce. An e-commerce profession is the one exercised by a person legally and officially hired for such activity.
There are, however, some professions that were born with e-commerce and others that have adapted well to this sector. In this article, I'll introduce 12 of them and help you decide whether or not it's worth hiring such employees. Keep reading and stay in the loop!
- As soon as you can access and also read the post "Workforce for online store”. Find out where to find talent that will make a difference in your e-commerce business.
E-COMMERCE PROFESSION: 12 ALTERNATIVES FOR YOUR BUSINESS
Throughout 2019 I produced articles on various trades that make it possible to implement and manage e-commerce. In these articles I mentioned the skills that each professional should have, the salary you will have to pay if you hire them and the advantages of hiring them, among other things.
Next, I list (with a short summary) all these professions I've written about throughout the year. Thus, you will be able to observe a complete set and analyze which one is most important for your e-commerce now.
Here they are (click on the names if you want to read the articles with more detailed information):
1 - e-commerce manager:
Virtual store administrator, the manager is a professional who coordinates the other professionals and activities of an e-commerce.
2 - e-commerce analyst:
Collaborator oriented to perform the activities proposed by the e-commerce manager. He gives general assistance with online store management tasks.
3 - e-commerce seller:
Its function is to prospect new customers and retain old customers. He serves people via e-commerce chat, phone, etc. Answers questions and directs them to store sales pages.
4 - e-commerce clerk:
It guides visitors to the virtual store via chat, phone, email, etc., as well as the salesperson. In many cases, the clerk and the salesperson are the same person.
5 - e-commerce developer:
It is the one who produces the back-end and front-end programming in e-commerce systems and websites. This professional is also the one who creates virtual stores.
6 - Digital Marketing Manager:
When in an e-commerce, this professional manages Digital Marketing campaigns such as sponsored links and SEO in order to increase visits to the virtual store.
7 - Digital Marketing Analyst:
It is who examines the company's performance in the market in order to point out better dissemination strategies. It reports to e-commerce and Digital Marketing managers.
8 - metrics analyst:
Professional who transforms raw data into valuable information, which is fundamental for making appropriate decisions for the growth of e-commerce.
9 - social network analyst:
Employee who plans, executes, manages, analyzes and optimizes advertising campaigns in media such as Facebook and Twitter. It reports mainly to the Digital Marketing manager.
10 - professional blogger:
Contributor who produces blog posts and articles in one or more languages. In e-commerce, your goal is to engage and drive consumers to the online store's sales pages.
11 - Email Marketing Analyst:
Develops, monitors and optimizes E-mail Marketing campaigns in order to educate e-mail subscribers until they make purchases in the company's virtual store.
12 - Sponsored Links Analyst:
It is the one who develops, monitors and optimizes paid ad campaigns on search engines such as Google, Yahoo and Bing, and on their partner sites.
There are, therefore, those that I consider the main functions to support e-commerce today. Anyway, is it worth keeping employees with these skills in your company? We'll see later. Keep reading!
E-COMMERCE PROFESSION: IS IT WORTH HIRING EMPLOYEES?
It is worth hiring employees to help with the implementation and management of your e-commerce. Employees add knowledge and value, which is critical to your company's growth.
However, before hiring, you should check which salary to pay, as well as the charges that this will generate. Will you then be able to cover the costs of keeping an employee? Reflect on it.
Another important thing is that if you are going to hire, do it right the first time. This avoids harmful turnover , which generates extra costs for your company.
In addition, you can resort to other options. One of them, for example, is hiring an e-commerce agency and/or a Digital Marketing agency to perform the services that the employees listed in this post would do.
In many cases, hiring an agency can even be cheaper, since they already have the hardware, software and specialists, who are trained periodically. In addition, the agency is also the one who manages to maintain all this. Therefore, you will only need to pay the fees of this one and the prices of the campaigns. Practical, isn't it?
Well, analyze these things carefully before making a decision. Have your way!
- Visit and also read our article “SP Digital Marketing Agency”. Discover, therefore, a way to promote your company with more economy and practicality!
