Social media analyst is the professional who plans, executes, manages, analyzes and optimizes actions and advertising campaigns in media such as Facebook, Instagram and Twitter, among others, for different companies and also for e-commerces like yours. .
This type of professional can work as a freelancer, be employed by a company, or work within a digital marketing agency like e-Plus, for example.
To do so, he needs to master the use of dozens (if not hundreds of tools), which help him to monitor, create content, manage campaigns and other related activities.
Access and read the post " Metrics Analyst " as well. This way, you can find out if it's worthwhile to hire someone to transform your business's raw data into valuable information for your e-commerce.
TOOLS USED BY A SOCIAL NETWORK ANALYST
A social media analyst employs multiple tools in their day to day work.
Among these tools are, for example, software aimed at:
- Content curation on social networks
- Organic content creation
- Sponsored content creation
- Creating a publication calendar
- Creation of textual, photographic and audiovisual content
- creation of chatbots
- competition analysis
- comment monitoring
- Mention monitoring
- Content popularity monitoring
- Backlink monitoring and analysis
- Monitoring content views
- hashtag monitoring
- Monitoring the behavior of Internet users
- Activity automation
- Creating brand performance reports on social media
Google Analytics, Social Mention, Photoshop, CorelDraw, Illustrator, Plataformas Ads, Hootsuite, Fanpage Karma, Postgrain and dozens of others, in addition to audio and video editors .
SKILLS A SOCIAL NETWORK ANALYST MUST HAVE
When hiring a social media analyst, you should look for skills such as:
- Mastery of the main social networks today (Facebook, Instagram, Twitter, etc.)
- Proficiency in Portuguese (spoken and written)
- Proficiency in English (spoken and written)
- Good content creation capability in text, photo and video formats
- Good communication skills with online consumers
- Good communication and interaction skills with other Marketing professionals
- Ability to use photo and video editing systems
- Ability to perform and manage lives
- Ability to create and interpret reports
- Ability to create and manage profiles on social networks
It is worth remembering, in fact, that it is desirable for this type of professional to have at least a degree in Marketing. In this way, you ensure that your brand will be treated with the criteria of someone who has studied the Marketing sector for four years.
WAGE
According to data from the Glassdoor website viewed in July 2019, the salary of a social media analyst can range from R$1.000,00 to R$4.000,0.
This ranges from the salary of an intern in the field to a top professional.
The average salary for this profession, however, is R$ 2.337,00.
Access and read the article " E-commerce Salesperson " as well. Learn about the functions and challenges of this profession, and find out if it's worth hiring one.
HOW TO HIRE?
To hire a social media analyst for your e-commerce workforce, try advertising the vacancy on sites such as:
- catho
- InfoJobs
- LoveMondays
- Indeed
If necessary, outsource the hiring to a company that specializes in HR.
In any case, select the best candidates and interview them.
Finally, choose the best one to fill the vacancy.
Hire well the first time and avoid turnover, that is, harmful employee turnover.
IS IT WORTH HIRING?
It is definitely worth hiring a social media analyst.
This professional will take care of your e-commerce daily on Facebook, Twitter, LinkedIn and other media.
He/she can certainly help you get new leads and new customers.
In addition, there will be more time for you to dedicate yourself to other key tasks of your online store.
However, there is another option that can be more affordable.
It is possible, for example, to hire a Digital Marketing agency such as e-Plus, which has social network analysts.
The advantage of doing this is that you will not have to pay wages or labor charges, but only the agency's fees.
Furthermore, you won't have to rent marketing software, buy equipment, do maintenance, etc., as an agency already has all that and more.
So choose the best solution always! =)
