E-commerce analyst is the main working partner of e-commerce manager.
An e-commerce analyst, also called an e-commerce assistant, is the professional responsible for assisting, monitoring, integrating, and carrying out various activities of an e-commerce business. They primarily report to the e-commerce manager.
Main activities performed by an e-commerce analyst
An e-commerce analyst works in organizing and/or assisting:
• In stock counts
• In the separation of goods
• When registering products and services in the virtual store
• In the management of the e-commerce platform and the virtual store
• When releasing orders
• In Digital Marketing for e-commerce
• In the operation of online chat and other customer service channels
• In sponsored link campaigns for e-commerce
• In email marketing campaigns for e-commerce
• In promotions
• In product descriptions
• In the management of applications to support the virtual store
• In the management of logistics and reverse logistics
• In monitoring KPIs
• In meeting e-commerce sales targets
• In the management of Analytics-type software
• In the management of the virtual store's fanpages in different social media
• In the analysis of e-commerce results
• In ERP software management
Therefore, the e-commerce analyst is the right arm of the e-commerce manager.
How much does an e-commerce analyst make?
Salary of an e-commerce analyst according to the website Love Mondays.
According to the job site Love Mondays , an e-commerce analyst can earn between R$1.816,00 and R$2.500,00, with an average of R$2.095,00 (data from December 2018). In fact, the larger the company, the higher the professional's level of education, and the responsibility they assume, the higher the salary.
For those who own an online store, it is worth hiring an e-commerce analyst, as he or she can help you manage and even make more sales.
How to become an e-commerce analyst?
In general, companies have not requested specific training for this profession. Hence, those who have a specialization course in a particular e-commerce platform and/or graduated in Marketing, for example, are often preferred.
However, for those thinking about specializing in this area, simply taking courses with a workload of 100 to 200 hours, such as those offered by ComSchool and Impacta, among other schools, is sufficient.
