Hire an e-commerce seller to sell, post-sell, recover abandoned carts and build customer loyalty
An e-commerce salesperson is the professional responsible for prospecting clients and serving consumers in the context of an e-commerce business. Hierarchically, they report to the e-commerce analyst and the e-commerce manager.
What are the required skills of an e-commerce seller?
Basically, e-commerce companies want an e-commerce seller to have theoretical and practical knowledge that will enable them to:
• Sell products
• Serving people via phone, chat, email, messengers and social media
• Guide consumers to complete orders and close purchases
• Clarify customer and consumer queries
• Register products on the e-commerce platform / virtual store
• Help the analyst and the e-commerce manager in the elaboration of the sales strategy
• Assist the analyst and e-commerce manager in creating e-commerce sales targets.
• Prospect new customers
• Assist in conducting e-commerce email marketing campaigns.
• Promote the e-commerce brand
• Contacting customers and recovering sales
• Recover abandoned shopping carts and prevent cart abandonment.
• Do the after-sales
• Loyalty customers
• Track Customer History and the Consumer Purchase Journey
• Troubleshoot the virtual store
• Develop promotions in the virtual store
• Develop workflow (workflow)
As can be seen, the sales professional needs to have broad skills, which often do not refer only to the sales fields. Anyway, learn more about it in the next topic.
How to become an e-commerce seller?
Short courses are great for improving an e-commerce seller
An e-commerce seller must, above all, have completed Medical Education. In addition, it is necessary that he/she has the skills to sell all types of products. But not only that. He/she also needs to know:
• Operate social media
• Operate messaging apps
• Perform service via telephone
• Know Telemarketing (active and receptive)
• Know Email Marketing
• Know IT and administrative routine software
• Know how to operate e-commerce platforms / virtual stores
Therefore, it's not necessary to complete an e-commerce degree to acquire these skills. However, to improve your skills in this profession, it's worthwhile to take short courses at schools like ComShool , for example.
How much does an e-commerce seller make?
How much does an e-commerce seller earn according to Catho
According to the job portal Catho , an e-commerce salesperson earns an average of R$ 1.153,38 (data from January 2019) in Brazil. Salespeople working for large online stores can earn significantly more than that. They have fewer responsibilities than an analyst or manager, therefore their salary is the lowest among these three roles.
How to hire an e-commerce seller?
To hire an e-commerce seller to work in your e-commerce, it is worth placing ads on job portals such as:
• Catho
• InfoJobs
• Jobs
• Indeed
• LoveMondays
Either way, select the best salesperson for your job demand. Offer a fair salary. If both you employer and the professional are satisfied with the terms, then it could be the beginning of a great partnership. Otherwise, your turnover rate (employee turnover) will increase and, with that, your expenses with hiring and training will also increase. So don't be wrong! Hire right the first time! Here's the tip!
