Metrics analyst is a professional whose role is primarily to transform raw data into valuable information. In this way, he/she helps the managers and directors of a company like yours to make the most appropriate decisions for the growth of the business.
In e-commerce, this type of professional:
- Collect and organize data from Big Data
- Create data reports
- Gain insights from data and make recommendations
- Helps discover where the company is wasting money
- Helps the company identify where and when to invest
- Perform simulations and predictions based on data
- Extracts value information from consumer data
- Monitor KPIs and sales goals plans
Finally, a data analyst is a professional in the fields of Business Intelligence and Web Analytics.
He/she deals mainly with numbers and his/her essential characteristic is his/her high ability to transform them into valuable information for the company.
Certainly, in e-commerce, he/she can work side-by-side with the e-commerce analyst.
Access and read also the post “ 10 important performance metrics for online stores like yours ”.
OTHER NAMES OF THE METRICS ANALYST
A metrics analyst may also be called:
- data analyst
- performance analyst
- Web Analytics
In any case, he/she needs to master the main analytics tools in order to become a top notch professional.
TOOLS USED IN THE PROFESSION
The main tools used in the Metrics Analyst profession are certainly the analytics divisions of:
- Social Media
- Ad Platforms
- SEO Platforms
- Email Marketing Automation Platforms
- Digital Marketing Automation Platforms
- Ecommerce platforms
- Platforms ERPs, WMSs, CRMs and other similar software
- marketplace platforms
- Analytics platforms like Google Analytics, SEMrush, Ubersuggest, etc.
In addition, he/she must know how to work with Excel spreadsheets.
Therefore, the metrics analyst extracts data from platforms like these, creates reports, insights and passes it all on to managers and directors, who make the decisions.
Access and read also the article “ 6 metrics you need to evaluate in your online store ”.
SKILLS OF A METRICS ANALYST
A data analyst should know:
- create dashboards
- Create management reports for the Marketing and Strategy areas
- Structuring databases
- Interpret numbers and turn them into information
- Act skeptically and use numbers to assess situations
- Monitor indicators of the support and service sectors
- Report data accurately, objectively and impartially
- To monitor KPIs and sales goals
- Support enterprise experiments
- Test, analyze and help deploy new tools and features
- Assist in systems integration
- Monitor Marketing and Digital Marketing campaigns
- Monitor ads on Social Media Ads platforms
- Monitor ads in search engines
- Analyze performance figures for company projects
Indeed, it is recommended that the professional hold a degree in systems analysis.
Access and read the post “ E-commerce KPIs ” as well. Discover 10 important indicators for your online store.
SALARY OF A METRICS ANALYST
According to job site LoveMondays, the salary of a metrics analyst can range from BRL 1.000,00 to up to BRL 10.294,00 (data viewed June 2019).
This range ranges from the salary of an intern to that of a top professional.
However, the market average is BRL 3.942,00 per month.
Access and read the article " E-commerce Manager " to find out if it's worth hiring one.
HOW TO HIRE A METRICS ANALYST?
To hire a data analyst to work in your e-commerce, first register on job sites as “company” and post a vacancy with all the requirements you want.
Some of the main job sites in Brazil today are Catho, LoveMondays and InfoJobs, among others.
After receiving resumes, select the best candidates.
Interview the candidates with the best CVs and, finally, hire the one who is the most promising.
Access and read the article " e-commerce salesperson " as well. This way, you can find out if this professional can truly help your company sell more.
IS IT WORTH HIRING?
Companies with digital maturity earn more and spend less , according to a study conducted by Google in partnership with the Boston Consulting Group.
According to this research, companies that use data to personalize service to each customer across multiple sales channels can see up to a 20% increase in profits and up to a 30% decrease in costs.
In other words, keeping not just a professional, but a data analysis department in your company can be very advantageous.
However, there is another option for those who intend to use the power of data in favor of e-commerce.
Instead of hiring an analyst or creating a department, you can hire a Digital Marketing agency , which in many cases can do all this work for you at a lower cost.
Access and read the post " What is Digital Transformation ?". Learn how to guide your e-commerce company to digital maturity.
