Digital Marketing Analyst: the professional who points out the best advertising strategies for your company
A Digital Marketing Analyst is a professional who examines a company's performance in the market in order to understand and identify the best online marketing strategies for that company. This company could be, for example, an e-commerce business.
In addition, this professional also selects and implements Digital Marketing strategies, and monitors their development. Finally, he/she optimizes them when necessary.
In an e-commerce company, the Digital Marketing Analyst reports to both the e-commerce manager and the Digital Marketing manager. Furthermore, they may also work side-by-side with the e-commerce analyst.
Is it worth hiring one?
This is what we will check in this article.
KEY SKILLS OF A DIGITAL MARKETING ANALYST
According to the main Brazilian job sites, a Digital Marketing analyst must have:
• Higher Education in Digital Marketing
• Comprehensive knowledge of the main internet social media
• Knowledge of SEO and Content Marketing
• Photo, video and audio editing skills
• Mastery of Inbound Marketing steps and processes
• Good spoken and written communication
• Experience with Google Analytics, SEMrush and other analytics software
• Experience with Google Ads, Facebook Ads and other Ads platforms
• Experience with data analysis from ERPs, CRMs and other similar systems
• Ability to analyze organic and sponsored traffic channels
• Experience with Email Marketing software and practices
• Marketing automation skills
• Ability to create and interpret performance reports
• Ability to create, interpret, optimize, and exceed various KPIs
• Ability to deal with virtual stores, marketplaces and other sales sites
• Ability to oversee Digital Marketing campaigns in general
Anyway, these are just the main knowledge.
Certainly, a Digital Marketing analyst must know how to use more than a hundred online Digital Marketing software, applications and processes.
In addition, in many cases, this professional is asked to master a second language, preferably English.
HOW MUCH TO PAY FOR A DIGITAL MARKETING ANALYST?
Digital Marketing Analyst: salary range according to the website Love Mondays
The employment consultancy Love Mondays analyzed 347 salaries posted by employees on its online platform up to April 2019. It found that the average salary for this profession is R$ 2.838,00 per month.
The lowest salary was R$515,00 and the highest was R$9.600,00.
Most likely, the lowest salaries are paid to people starting a university course. The highest ones are for those who already have a degree in Marketing and already have good practical experience in the sector.
IS IT WORTH HIRING A DIGITAL MARKETING ANALYST?
It's worth hiring, yes.
This type of professional will be able to find the best advertising strategies, techniques and tactics for your online store.
Therefore, your e-commerce site will be able to receive more visitors.
And, you know, the more unique visitors, the more sales.
Speaking of which, I hope you're one of those unique people who visit the e-Plus agency blog.
However, if you don't intend to have a Marketing department (which requires equipment maintenance, employee training, payment of labor rights and other costs), then the solution is to hire a Digital Marketing agency.
When you outsource your Marketing to an agency, all the expenses mentioned in the previous paragraph are added to your accounts payable.
Think about it!
