Sponsored Links Analyst is the professional who develops, monitors and optimizes paid ad campaigns on search engines such as Google, Bing and Yahoo, and on partner sites.
In an e-commerce company, this type of contributor can help you advertise your products, services and brands to targeted audiences. This way it will be possible to expose the right items to the people who really want to buy them, among other advantages.
Access and read the post " Email Marketing Analyst " as well. Discover, then, if hiring one for your e-commerce company can help you increase your sales rate.
WHAT SKILLS SHOULD A SPONSORED LINK ANALYST HAVE?
A Sponsored Links Analyst must primarily have the skills to:
- Use ad platforms such as Google Ads, Bing Ads, Yahoo Ads, UOL Ads, etc.;
- Create and manage multiple ad accounts and campaigns across different Ads platforms;
- Advertise on display networks and search engine partners;
- Develop online media strategies;
- Create and interpret campaign tracking reports;
- Analyze campaign data using Excel software;
- Optimize real-time ad campaigns;
- Choose and use the most relevant keywords for the contracting company;
- Generate leads (especially Email Marketing subscribers).
In addition, it is important that the candidate has higher education or ongoing training in areas such as Marketing or Administration. The same must have training and certifications on the main sponsored links platforms.
Access and read the article " Social Media Analyst " as well. This way, you can learn about the professional who develops paid and organic advertising campaigns on platforms like Facebook and Instagram.
WHAT SALARY SHOULD YOU PAY A SPONSORED LINK ANALYST?
According to the Vagas portal, with data from October 2019, the salary of a sponsored links analyst ranges from BRL 1.947,00 (the lowest) to up to BRL 3.090,00 (the highest).
However, the most common salary paid to someone who performs this function is R$ 2.363,00.
Anyway, for motivation purposes, it can be an excellent idea to create a career plan in your company. Thus, your employees will be able to start with a lower salary, move to a medium one and then to a higher one as they increase their experience.
Access and read the article " Metrics Analyst " as well. This way, you can find out what this professional does, transforming raw data into valuable information for your company.
HOW TO HIRE A SPONSORED LINK ANALYST?
Nowadays, the best way to hire a sponsored links analyst is through the so-called job sites. These, for example, are very reliable:
- Catho;
- infojobs;
- jobs;
- vacancies.
Choose one or more of them and register as a company.
Create a vacancy for Sponsored Links Analyst. Enter requirements, benefits, etc.
Select the three best CVs and call candidates for an interview.
In addition, you can even do a group dynamic if you want.
In effect, it will help you choose the best one.
Remember: choosing the right person the first time is very important, as turnover generates many costs and is therefore detrimental to companies.
Access and read the article " Digital Marketing Analyst " as well. This way, you can learn how this professional can help your e-commerce company gain greater prominence in the market.
IS IT WORTH HIRING A SPONSORED LINKS ANALYST?
Yes, it pays to hire a sponsored links analyst.
However, be aware that by doing this you will have to bear labor charges, bureaucracy expenses and department maintenance costs (computers, electricity, software, etc.).
But don't worry, there is an alternative.
You can hire a Digital Marketing agency like e-Plus, for example, to manage your sponsored link accounts for e-commerce.
In this way, you get rid of the ill-fated burdens mentioned earlier.
For your information, e-Plus holds Google Partner, ABComm, and Abradi certifications. Furthermore, it was recently selected by Google Elevator as one of the 12 Brazilian agencies with the greatest potential to deliver high-performance online marketing for companies like yours.
Take a test! Get more results with less costs in sponsored links campaigns! Join the many smart customers who have chosen e-Plus!
Access and read the article " E-commerce Analyst " as well. Discover how a professional in this field can help boost sales in your online store.
