Professional blogger or professional blogger is the person whose main occupation is the production of articles for blogs.
A blogger can have a blog of their own, produce content for others, or both.
Therefore, you can hire one or more than one blogger to produce your e-commerce blog posts.
But is it worth it?
That's what we'll find out together next.
So, keep reading!
- Access and also read the post “e-commerce blog”. Know, in this way, the importance of maintaining this media of communication with the consumer.
DIFFERENCES BETWEEN WEB WRITER, COPYWRITER AND PROFESSIONAL BLOGGER
There are subtle differences between blogger, web writer and copywriter. Watch:
Blogger:
Blogger produces content for blogs in general.
That includes e-commerce blogs.
Its focus is the information and/or education (for purchases) of Internet users and consumers.
In addition, he diagrams and publishes the posts he produces on the web.
To do so, this professional makes use of platforms such as WordPress, for example, and its text editor, Gutemberg.
Furthermore, more advanced bloggers can also use multiple SEO tools.
The Yoast SEO plugin, for example, allows professional bloggers to optimize posts so that they can be found by internet users in search engines such as Google, Bing and Yahoo.
And SEMrush online software, in turn, makes it possible to analyze the company's own and competitors' SEO strategy.
In this context, the blogger can work in partnership with the SEO Analyst.
web writer:
A web writer is an online writer who can produce texts not only for blogs, but also for other internet media such as websites, online stores, e-books, applications, email marketing , etc., with or without an advertising focus.
copywriter:
A Copywriter does almost exactly the same as a Web Writer, only with an advertising bias.
In his writings, he employs techniques of persuasion , marketing, neuromarketing , and sales to convert as many consumers as possible into clients.
When hiring, therefore, think carefully about what your e-commerce demands are and hire the right person.
It is important to remember that there are professionals who bring together the characteristics of these three functions. However, they can be more expensive.
If, however, you already know that a blogger is what you need, then find out a little more about the skills of this worker.
- Access and also read the post “Renner Blog”. Discover, then, how is the communication media with the consumer of Lojas Renner, one of the largest chains of fashion stores in Brazil.
ESSENTIAL SKILL OF A BLOGGER
The fundamental skill of a professional blogger is mastery of writing.
A person who can write well can specialize in the craft regardless of whether or not he has a college degree in any field.
However, it is more common for people with a degree in Social Communication with an emphasis on Journalism or Marketing, for example, to work in this sector.
Graduation helps, but it's not everything.
A blogger must have extra skills.
Learn more about them below.
- Access and also read the article “How many SEO words to use in an e-commerce blog".
SKILLS OF A PROFESSIONAL BLOGGER
A professional blogger should have:
- Mastery of writing in Portuguese;
- Desirable command of writing in languages such as English and Spanish;
- High capacity for research, creation of guidelines and production of texts in different subjects and areas of knowledge;
- Prolificity in the art of writing;
- Mastery of various text techniques (news, notes, releases, posts, reviews, lists, etc.);
- Knowledge of techniques for Inbound Marketing e Content Marketing;
- Ability to produce texts for blogs, microblogs and social networks;
- Ability to understand the Buyer Person who will be the focus or target of your articles;
- Mastery of readability techniques such as the “F standard", for example;
- Basic, intermediate or advanced knowledge in SEO;
- Mastery of Windows software for creating texts, graphics, tables, etc.;
- Mastery of online text layout in systems such as Elementor and Gutemberg;
- Knowledge (at least the basics) in HTML and CSS;
- Desirable knowledge in photo, video and audio editing software;
- Adaptation to new technologies and the impacts they produce on reading;
- Knowledge of research in the areas of “online reading”, “screen reading”, etc.;
As can be seen, the production of texts for blogs requires a lot of knowledge.
This means that if you want to run an e-commerce blog, you need to find the best blogger for the salary you can afford.
- Access and also read the article “How to set up an e-commerce starting from the e-commerce blog".
WHAT IS THE SALARY OF A BLOGGER FOR E-COMMERCE?
According to the website Vagas , the salary of a professional blogger ranges from R$ 1.592,00 to R$ 3.112,00.
However, instead of signing someone's Employment Card and paying them a salary, you can hire a freelance blogger or freelancer per project.
For example, if you want to publish one post a day on your online store's blog, then pack a package of 30 texts per month.
Agree with the free blogger a fair price for this package of texts and that's it.
When contracting by project, establish the following parameters:
- Number of texts per month;
- Size of each text (by words);
- Number of photographs per texts;
- With or without SEO techniques;
- Delivery in DOC file or diagrammed directly on the platform.
If the job is good, then buy more monthly text packs.
That way, at the end of a year you will have at least 360 articles generating traffic 24 hours a day to your blog and your online store.
- Access and also read the article “Motorola blog” to discover the blog of one of the largest smartphone manufacturers in the world.
HOW TO HIRE A PROFESSIONAL BLOGGER?
To hire a blogger by project, look at sites like:
- trampoline;
- 99 freelas;
- Freelancer
But if you prefer to hire someone to work full time within your company with a signed Work Card, then post a vacancy on portals such as:
- Catho;
- vacancies;
- Glassdoor.
Compare and choose the best CVs.
Check past work.
You may not be able to verify the previous work of some writers, as many of them work as ghostwriters.
As ghostwriters , they do not sign their texts.
Furthermore, contractors demand absolute secrecy.
That is, these copywriters cannot say that they are writing for company A, B or C or on behalf of entrepreneur X, Y or Z.
Thus, the only way to analyze the skill of a writer like this is to ask him to produce an original text.
Finally, interview the three most promising professionals and choose the best one.
- Access and also read the post “Content ideas for e-commerce blogs".
IS IT WORTH HIRING A WRITER FOR YOUR E-COMMERCE?
Virtually all large Brazilian online stores have an e-commerce blog.
Many of these blogs, such as those of Dafiti , Casas Bahia , Ponto Frio , Extra , Saraiva , and Polishop, have already been reviewed by me here on the e-Plus blog.
So, if these big e-commerces have a blog, it's because it really helps in the process of convincing and converting consumers into customers.
Therefore, it is definitely worth hiring a professional blogger.
In fact, having a blogger is the guarantee that your e-commerce will have content.
And as one of the most well-known sayings on the internet says, “Content is King”.
- Access and also read the post “Lu's blog”. So, read a complete analysis of Magazine Luiza's communication media.
