VTEX OMS is a native omnichannel tool of the VTEX e-commerce platform for order management, which allows you to unify inventory and thus increase product availability in your physical stores, online stores, mobile apps, and kiosks, among other channels, generating more sales across all of them. In addition, this tool enables the creation of fulfillment points in strategic stores, ensuring smoother delivery and a better shopping experience for your customers.
Before proceeding with the VTEX OMS, it is important to inform those who still don't know that OMS is the acronym for Order Management System, which in Portuguese means Order Management System. It is a software with which it is possible to centralize, store, organize and view information about orders from a company like yours, as well as carry out and automate inventory management processes and provide after-sales service, among other duties.
In this way, through an OMS like VTEX OMS you can first of all increase the efficiency of your stocks, your logistics and your trading operation. In fact, this system provides greater agility and efficiency in meeting delivery deadlines. Ultimately, it allows you to deliver better end-to-end customer service, among other benefits.
ADVANTAGES OF VTEX OMS FOR YOUR OMNICHANNEL COMPANY
Although it's a system contiguous to the VTEX e-commerce platform , VTEX OMS isn't solely focused on e-commerce, but on unified commerce . In other words, it integrates the inventory of various online and physical sales channels, generating advantages for everyone involved. Through this system you can, for example:
- Unify the inventories of all your sales channels and transform them into one infinite shelf;
- Have real-time inventory visibility;
- Make your unified inventory available to consumers across all your sales channels;
- Work with dark stores;
- Enabling physical store sellers to make personalized sales using the app VTEX inStore;
- Enabling consumers to see your inventory so they can make purchasing decisions;
- Manage shipping strategies. VTEX OMS can separate deliveries made by more than one store;
- Send products from partners and sellers from your marketplace;
- Segment the availability of your stock according to the demand of each region;
- Insert pick-up points in its physical stores and thus increase traffic in this channel;
- Define the best carrier based on the product category and other parameters;
- create points of fulfillment in different stores with custom rules for each of them;
- Allow your sellers to know the customer and offer personalized service;
- Work with dropshipping, that is, selling third-party products without having to deal with inventory;
- Make changes, substitutions and cancellations of orders.
As you can see, VTEX OMS is perfect for omnichannel operations like yours. This system can definitely increase product sales across all your sales channels. In addition, it allows you to improve the shopping experience for consumers, as you will discover in the next topic of this article. Keep reading!
VTEX OMS BENEFITS FOR ITS CONSUMERS
By making use of OMS VTEX, you retailer will certainly increase the powers of consumers, thus facilitating them to make purchasing decisions when they are accessing any of your sales channels. Certainly, when a consumer accesses a unified commerce with VTEX OMS he can, for example:
- Buy products from your infinite shelf online and choose to have them delivered to your home;
- Buying in a physical store and leaving with the product in hand;
- Make the purchase online and then withdraw it in a physical store;
- Buy in a physical store and receive at home;
- Buy in a physical store and withdraw in another physical store, when there is no stock in the first one;
- Going out to buy in the physical store after having researched online;
- Buying in the virtual store after having searched in the physical store;
- Buy online and receive the product from the nearest physical store.
Finally, with VTEX OMS as an order management system, each consumer can buy any product from any of their stocks in any of their sales channels, as stocks will be unified. Incidentally, as seen, it is possible for the consumer to start a purchase in one channel and end up in another, as he wishes.
OMNICHANNEL STATISTICS
Omnichannel is necessary, and there's nothing better than showing some numbers to prove this premise. To give you an idea, according to research from the Harvard Business Review cited by Canaltech , multichannel consumers spend on average 4% more in physical stores and 10% more when shopping online, compared to single-channel consumers. Basically, omnichannel consumers access more, make more purchases, and with a higher average order value.
The use of VTEX OMS suggests even better results. The Brazilian lingerie retail brand Loungerie, for example, invested in the VTEX platform and its order management system in 2021, and in a short time, omnichannel orders came to represent 18% of total digital revenue. Furthermore, with VTEX OMS, Loungerie reduced shipping costs and obtained greater added value in upselling, among other benefits.
Meanwhile, after implementing VTEX OMS in 2020, the design and decoration products chain Imaginarium saw an 18% increase in multichannel sales compared to the previous year. With the omnichannel project, this brand managed to have 45% of its digital sales across Brazil delivered from its physical stores, a figure that previously accounted for less than 5%.
Another company that benefited from implementing VTEX OMS was Polishop . Implemented in 2018, the integration of sales channels generated more traffic in the brand's physical stores, reduced stockouts, and increased sales. Furthermore, in 80% of cases where customers choose to buy online and pick up in-store, Polishop salespeople can now apply upselling strategies, increasing the average order value and profits.
As can be seen, investing in omnichannel generates returns, especially when it is done with VTEX's OMS system. Maybe that's what your business needs right now.
HOW TO DEPLOY VTEX OMS?
One way to implement VTEX OMS in your company is to use the support of partner agencies like Agência e-Plus, for example. Agência e-Plus has been a VTEX partner since 2015. It is recognized worldwide by the VTEX Quadrant as an agency with a high capacity for executing e-commerce projects and advanced knowledge in the technical area. To get support from Agência e-Plus, click the button below and start a conversation with our team via messaging app:
