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deco.cx - Creation of fast and performing stores (above 90 in Google Page Speed)
UX and Performance together to help you sell more
About deco.cx
deco.cx is much more than a Headless CMS that delivers very high speed loading times and enables you to deliver the best browsing experience and high scores on Google Page Speed.
deco.cx is a Digital Experience Platform (DXP) that brings together an extremely performant CMS, based on reusable components and a fast learning curve for developers, as well as a powerful A/B Testing, Customization and Analytics tool, all of this gathered in one a single solution.
Own your frontend, regardless of platform
Imagine having the possibility of migrating from one platform to another without incurring the high costs of coding the layout with each migration. With deco.cx this is possible.
All of your store's front-end code will be implemented in the deco.cx CMS, which will consume the back-end APIs of the various platforms already integrated. So you have the best of both worlds, complete API's on the back-end and a powerful and performant CMS on the front-end.
VTEX, Wake Commerce, VNDA, WAP Store, Linx Commerce, Nuvemshop and Shopify are e-commerce platforms that operate in the Headless model and allow the front-end to be fully implemented in deco.cx.
Score above 90 on Google Page Speed
Unlock the full potential of your e-commerce with deco.cx
The loading speed of an online store is crucial not only for the user experience, but also for the overall health of the e-commerce business. Below we list the main reasons why an e-commerce director should consider investing in reducing load times:
- Improved User Experience: Consumers expect a fast and smooth online experience. Fast-loading sites provide pleasant navigation, encouraging visitors to explore more products and complete their purchases.
- SEO and Search Engine Positioning: Loading time is a factor in the ranking algorithm of many search engines, including Google. Faster sites tend to rank better in search results, attracting more organic traffic.
- Customer retention: Users' patience for slow sites is limited. If your store takes too long to load, customers may abandon and look for competitors.
- Cart Abandonment Costs: Abandoned shopping carts due to delays or loading issues represent lost sales. Increasing speed can reduce the number of customers who give up mid-process.
- Performance on Mobile Devices: With the increasing use of smartphones for online shopping, optimizing loading speed is essential to serve this audience. Slow sites on mobile devices can waste a large share of potential customers.
- Growth and Scalability: As your store grows, the infrastructure needs to keep up with increased traffic and demand. Investing in speed now prepares your store to handle future growth.
- Trust and Professionalism: Fast websites convey professionalism and confidence. Slow sites, on the other hand, can appear less secure or reliable.
- Impact on Advertising Campaigns: If you invest in paid marketing, ensuring fast loading can improve your return on investment (ROI) as users will have a better experience when they are directed to your store.
- Competitiveness in the Market: With the e-commerce environment becoming increasingly competitive, not falling behind in technical aspects, such as speed, can be an important differentiator.
In short, investing in reducing the loading time of a virtual store is not just a technical issue, but a strategic decision that can directly influence the sales, reputation and success of an e-commerce business.
I want to meet!
Creating A/B Tests has never been easier
Create A/B Tests without programming a single line of code, make the necessary changes from a library of components and program your A/B Test rules with just a few clicks.
A/B Testing is an essential tool for optimizing online stores, allowing owners to make decisions based on hard data rather than guesswork.
By testing two different versions of a page or element (such as buttons, images or text), e-commerce managers can identify which version performs better in terms of conversions, engagement or any other relevant KPI.
This process reduces risks and uncertainties, ensuring that the implemented changes are in line with consumers' real preferences and behaviors.
Additionally, A/B Testing fosters a culture of continuous improvement as it encourages regular experimentation. As the market and consumer habits evolve, e-commerce managers can adjust and refine their online strategies to meet changing demands.
Thus, virtual stores remain competitive, adaptable and in line with best practices, maximizing sales potential and customer satisfaction.
Talk to our experts!Edit, Test, Customize and Evolve - More time for what really matters in your operation: strategy
Below are some of the advantages of having your front-end with e-Plus and deco.cx:
- Increased sales from decreased mobile loading time
- Lower maintenance cost since your team will have great freedom to edit the look of the store, create campaigns, a/b tests and more
- Better communication with potential customers by creating specific versions for each audience
- Invest continuously without fear, the excellent experience of your customers is guaranteed
