An e-commerce blog is both a communication channel and a source of content for consumers in your business niche. It is one of the main media for online content marketing and inbound marketing .
This communication channel can contain your company's logo and logo and exist in an integrated way with a virtual store, with a marketplace and/or with a corporate website, for example. In this way, a blog is a complement to your business.
One of its best features, however, is the fact that each published article gets a different URL. In this way, each page of content (called a blog post) carries a distinct message and can be shared separately with readers.
Then, you can address multiple topics within your business niche in separate posts, and thus make the minds of consumers who are at different stages of purchases, among other advantages.
Well then, check out some examples of e-commerce blogs and get inspired!
- Before, however,click on "Content Marketing for eCommerce” to read a companion post. Discover the advantages, formats and tips for using this resource.
E-COMMERCE BLOG: 11 EXAMPLES TO GET INSPIRED
Throughout 2019, I analyzed 11 famous e-commerce blogs and published the results in separate articles here on the e-Plus blog . Each analysis considered 11 criteria, which are:
- Design
- Content
- link system
- Brands
- Periodicity
- Banner
- Mobile
- Search Google
- Audience content
- Social networks and subscriptions
In this context, the blogs analyzed were the following (click on the names to access):
1 – Aliexpress
2 – Samsung
3 – Renner
4 – Motorola
5 – Dafiti
6 – Polishop
7 – Saraiva
8 – Magazine Luiza
9 – Extra
10 – Casas Bahia
11 – Ponto Frio
Indeed, by reading these reviews you will be able to discover how the blogs of major e-commerce players work today and avoid their mistakes. In addition, you will be able to know where they are right and include this in your own e-commerce blog.
It is worth mentioning, practically all the analyzed blogs were created after the virtual store. There are, however, companies that start by doing a good Content Marketing via blog and only then create an online store. That's what you'll find out in the next topic. Check out!
HOW TO START A VIRTUAL STORE STARTING WITH THE E-COMMERCE BLOG?
A good portion of online entrepreneurs prefer to start a business through a blog than via an online store. In this case, before starting to sell something, a whole job of capturing and engaging the public is carried out via Content Marketing.
This is the case, for example, of the organization and tidying expert Marie Kondo , who recently opened the online store Shop KonMari, but before doing so produced a lot of content in the form of books, Netflix series, and posts on the KonMari blog.
Be that as it may, according to the book “Conteúdo SA” by Joe Pulizzi, a content-based business must take into account six steps, they are:
1 – The sweet spot:
Creation of the first content and capture of the first readers.
2 – Content adjustment:
Differentiation from other content producers in the same niche.
3 – The construction of the base:
Choose the channel (book, magazine, etc.) which in this case is the blog.
4 – Cultivating the public:
E-mail Marketing subscriber registration, social networks, etc.
5 - Diversification:
Launch of other channels such as magazine, book, video channel, etc.
6 – Monetization:
Sale of software, courses, products via virtual store, for example.
In short, building an audience can take a while, as it requires developing a brand with a good reputation before you start selling anything. However, this path provides more security, since you can adjust many things before opening an e-commerce business.
Content is therefore a good way to succeed in e-commerce. However, it is important to know how to produce it. Here are some techniques you can use in this process.
- Also click on “How to set up an e-commerce starting with an e-commerce blog” to read a companion post.
SEO TECHNIQUES AND KEYWORDS IN CONTENT PRODUCTION
When you produce content for the internet, the ideal is to do it through the use of so-called SEO techniques. This will certainly help you to index and rank your articles in good positions in search engines like Google, Bing and Yahoo, among others.
I don't think I even need to say that the better your articles are positioned in search engines, the more easily Internet users will find them and the more audience your blog will have, right?
Well, enough talking. Let's get to the techniques!
On-Page and Off-Page SEO Techniques
The basics of SEO techniques involve including keywords in your posts. But not just any keywords. They have to be the most searched online and relevant to your business. To select them, I recommend using tools like Ubersuggest.
When creating a post, insert the keyword you selected for it in the title, some subtitles and image tags. Also put it in the abstract and repeat it a few times throughout the article. Thus, the search engine will read it and display the post's link to whoever is looking for it.
These, however, are On Page SEO (blog optimization) techniques. There are, however, the Off Page techniques (of optimization outside the blog), which concern the capture of links from sites relevant to your posts. The more links, the more your posts rise in concept and also in search engine rankings.
Finally, to work with SEO, use plugins like Yoast SEO , which monitor the quality of your article and help you optimize it. Okay? That said, what could become content on your blog? Keep reading for some ideas.
CONTENT TIPS FOR E-COMMERCE BLOG
In 2018 I published a series of articles on blog content ideas. They gather five ideas for each month of the year. Obviously, you don't have to follow this to the letter. However, as you read this, you will be able to remember topics that are relevant to your readers. Well, click on the months to access:
Make sure to produce varied content. In addition, publish texts that provide solutions for consumers who are at different stages of the Buyer's Journey . This will certainly increase your chances of success.
And if you don't have time to write posts, well, then hire a blogger!
HOW TO HIRE A PROFESSIONAL BLOGGER?
If you don't have the gift to create texts for blogs, then the way is to hire a professional in the sector, which is called a blogger.
The salary of a blogger varies from more or less R$ 1.500,00 to up to R$ 3.100,00. The general average paid for this professional, however, is R$ 2.100,00.
Instead of hiring a certified blogger, it might be a good idea to do it by project. For example, you can pay a certain amount for the blogger to produce 10 or 20 texts and insert them on your blog.
If the blogger is really skilled in both the art of writing and the integration of SEO techniques into articles, then it can be very worthwhile. What I advise, then, is to hire 5 to 10 bloggers per project and, in the end, choose the best of them and keep them as a supplier. captain?
- Click on "Professional Blogger” to read a companion post. Get to know the skills of this worker.
IMPORTANCE OF THE BLOG IN E-COMMERCE
By maintaining an e-commerce blog with updated content, you can obtain benefits such as:
- more visitors: your audience increases and later you can send engaged readers to the sales pages of your future online store;
- more subscribers: by inserting an email capture form on your blog, you increase your number of subscribers, that is, people who are really interested in your products;
- Maior credibility: The saying “On the internet, content is king” is still in vogue. If you communicate with internet users periodically, they will see you as an authority in the field.
As you can see, the e-commerce blog is a great tool for those who are thinking of creating a virtual store in the future and, more than that, for those who are thinking of developing a brand with high engagement power.
- Access and also read the post “Why it's important to have an e-commerce blog and publish content regularly".
