The e-commerce blog is an incredible opportunity for you to build authority and audience on the internet.
Month by month, in 2018, I have published an article with tips for producing content for an e-commerce blog. It's a series of posts that are very successful.
I hope you are also following along.
By the way, I bring you new tips today.
Content tips for e-commerce blog (month of July 2018)
The month of July has many reasons for the production of content, including the characteristic parties of the period. Check out:
• July festivities:
July festivities are certainly a good reason to create texts capable of delighting consumers and taking them shopping.
Therefore, produce content that integrates the traditional events of the month with commerce in general.
For example, publish posts that address elements of the food trade typical of the time, such as the various types of peanuts, paçocas and corn.
Wines are also in high demand during the June festivals, which benefits e-commerce businesses that sell beverages.
The texts must address the story, games, recipes, music, fairs and other pertinent subjects.
Finally, win over the audience with well-written texts and people will remember your e-commerce blog and your online store when they need to buy something related.
• Professions of the month:
In the month of July we will have the Brazilian Firefighter's Day (2), Telemarketer's Day (4), Singer's Day (13), Comedian's Day (16) and Writer's Day (25).
Create cool gift lists for each of the professions.
The Singer Day, for example, is a great chance to talk about musical instruments.
• Russia World Cup Finals:
From June 30th to July 15th, 2018, the Round of XNUMX, Quarterfinals, Semis and Finals of the World Cup in Russia will take place.
So, if you have an online sports store , write posts with lists of "best plays of the World Cup," "top scorers," and "most beautiful uniforms."
Also discuss the accessories of certain players.
Talk about Cristiano Ronaldo's soccer cleats, for example, and include a link to the product page on your online store.
• July fairs:
Take a look at the list of fairs taking place in July 2018.
Between the 16th and 19th of that month, for example, there is the National Fashion Industry Fair in São Paulo.
If you have a fashion e-commerce business , how about sending your professional copywriter there?
Thus, he will be able to write relevant articles throughout the event. I'm talking about reports, in the best journalistic style.
With this, you increase the knowledge of your writer in your field of activities. And, even better, you get relevant posts that can boost sales in your online store.
• Dialogue with readers:
During the first six months of activity, you must have collected numerous questions from readers and consumers of your online store.
Now it's time to answer them. The month of July is ideal for this, because after answering them, consumers still have half a year to make purchase decisions.
Therefore, answer one question per post and be sure to include some sales arguments in them.
If you have a video channel, you can also create videos in which you speak directly to consumers.
This will certainly create an environment of rapprochement between your e-commerce and your audience.
This approach, in turn, is essential to generate trust and prepare consumers for shopping in your online store.
Importance of the e-commerce blog
An e-commerce blog generates audience and increases the authority of your e-commerce in the context of your business niche.
By working intensively on creating and publishing blog posts, you become more alive in consumers' memories.
And, finally, by getting a loyal readership, you can be sure that you will also conquer an audience of loyal consumers.
