The e-commerce blog needs to be integrated with your virtual store to generate more sales
There are millions of blogs in the world, however, only a part of them are active. So (because I know it's not easy to maintain one), I admire those who “feed” their e-commerce blog regularly.
By the way, I bring new content suggestions for you.
Themes to publish on your e-commerce blog in June 2018
Below, I list some topics that you can cover on your e-commerce blog this month.
I lie. Theme 5 is not a subject but a content review tip.
Check it out!
1. Arrival in winter:
In 2018, in Brazil, winter starts on June 21.
It's a great date to sell heaters, fondue items, chocolates, soups and, of course, warm clothes.
If you own a fashion store , then I recommend creating lists of clothing and accessories to help you cope with the cold weather.
Create, for example, lists like “best sweaters”, “best boots for winter”, “pants for winter”, etc.
Always take care to use the most appropriate keywords for your business.
2. Valentine's Day:
Last year, e-commerce earned R$ 1,71 billion on Valentine's Day.
Everything indicates that, in 2018, sales will be even higher.
So, take advantage of this date to grab a slice of that amount.
To do this using your e-commerce blog, try to publish the history of the date along with the famous gift lists.
In your lists, be sure to include some links to one or more product pages from your online store.
3. World Cup in Russia:
Football is one of the most exciting things for Brazilians, so it has the potential to generate many sales in your virtual store.
And the World Cup, in turn, is the ultimate event in this sport.
Therefore, it is your duty to make that passion grow and generate more sales for you.
Create blog posts about the expectation of the World Cup in Russia and also about the players, stadiums, matches, etc.
If you have an online sports store , then talk about the colorful soccer cleats that players wear.
Also comment on the shirts and, with that, try to sell some by inserting links to your product pages.
Also discuss the sticker albums and other related topics.
4. Fisherman's Day:
Have you read my article “ 51 professional holidays to boost e-commerce sales? ” I hope so!
There in that post I mention the “Fisherman's Day”, which falls on June 29.
This date is, in turn, a good time for online fishing stores.
In this context, if you can create a cool atmosphere on your e-commerce blog around this day, sales can be easier.
So, throughout the month, write about the importance of the date, make lists of products for fishermen and, with that, try to “fish” the newbies in the business.
5. Content Update:
Not only does content production live a blog manager.
In addition to producing, you need to optimize.
Nothing better than doing this in the middle of the year, as you can analyze the previous 6 months and project the next 6.
My suggestion here is for you to check the statistics of your articles.
Find out which posts aren't getting results and try to improve them.
Optimize titles, keywords, internal and external links, among other items.
Review them one by one, calmly. You don't have to do everything at once.
Integrate them with your product pages, however, at the same time, respond to your reader's doubts and desires in order to retain them.
It is difficult to maintain a blog, however, the audience it generates makes up for it.
Importance of the e-commerce blog
Keeping an e-commerce blog can give you many advantages over your competitors, including:
• More visitors : posts generate interest and shares;
• More subscribers : easier to acquire email marketing subscribers ;
• Increased credibility : the content establishes you as an authority in your field;
• More guidance : the blog helps you send consumers to your store;
• Increased customer loyalty : By supporting your customers, they will remember your online store.
Have an e-commerce blog and improve the sales results of your online store.
