Once a month, since January 2018, I have published here on the e-Plus blog a list of 5 content tips for e-commerce blogs. Finally, we reach the month of December and, with that, the last list.
However, before the end-of-year suggestions, click on the following topics and check out those from previous months:
The month of December, in turn, is one of the most valuable for e-commerce. So, focus on producing content. But what could you write about at this time? We'll see!
5 content tips for e-commerce blog in December 2018
This December 2018, use your e-commerce blog to write about:
• New Year's Eve 2019:
New Year's Eve is the celebration of the arrival of the new year. It is a highly sought after event in search engines. Google's keyword planning tool indicates that the term “New Year's Eve 2019” has been searched between 10 and 100 times per month. So, it's a good opportunity to write lists of places where you can spend the date. Your readers will love it!
• Christmas:
Next to New Year's Eve, Christmas is the best end-of-the-year date for e-commerce. So, don't let it go blank. Write gift lists for secret friends. Also, how about getting into the jokes about the “raisin” that are in vogue in the period? Publish, for example, lists of types and benefits of “raisin”. It might go viral!
• Professional and worldwide dates:
In December we will have Speech-Language Pathologist Day (9), Clown Day (10), Engineer Day (11), Urban Architect Day (15) and Mechanic Day (15). In addition, we will have World Volunteer Day (5). Create posts that relate these dates to your e-commerce. In the middle of the articles, cleverly insert a link to a product page from your online store.
• Events:
In December 2018, at least two major commercial events will take place in Brazil. The first is the Comic Con Experience fair , with exhibitions, lectures, and showcases about comics, video games, TV series, etc. The other is the Prêmio Caio , which is geared towards the events and tourism industry. If your e-commerce business is in this sector, then don't miss the opportunity to write about it.
• Plans for 2019:
As the end of the year approaches, people tend to become reflective. That is, they begin to think about the things that have lived in the recent past and to project the future. Help them! But how? Publish blog posts like “Diet Plan 2019” or “Race Plan 2019″ for example. Understand how your consumer thinks and help them plan for the next year.
Blog e-commerce is not the most important, but it is fundamental
In e-commerce, the e-commerce blog is not the most important tool, but it is fundamental. With it, you can create and publish bespoke content, that is, that fits exactly with what your consumers are looking for on the web.
By gaining the attention of consumers with blog posts, you can direct them to the product pages of your online store and thus generate more sales. This is what Magazine Luiza, Submarino and Extra do, for example, with their blogs.
To write and publish 365 posts per year (1 post per day), you will spend an average of BRL 10 to BRL 20 with a good writer with a university degree in the field of Journalism and/or or Marketing, and expertise in SEO. It's not a very high price if you take into account that many online store owners spend BRL 60 a year just with sponsored links.
Sponsored links disappear from the web as soon as you stop paying for them. On the other hand, blog posts, in turn, continue to generate audience in the following months and years, if you keep them online. In addition to being an audience, they give you the status of “authority” in your field.
I hope, anyway, that you enjoyed this series of articles on blog posts tips for e-commerce. Adapt these suggestions for years to come and, of course, always be open to new content ideas.
