Blog e-commerce is the gateway to leads that will be your buyers
The e-commerce blog is certainly an important tool of your e-commerce. It attracts new readers and, above all, retains old readers. But more than that, it generates leads. And, without them realizing it, they are turned into buyers.
According to the Ascend2 report , cited in a UOL Host post, 72% of marketing professionals believe that producing relevant content is the most influential factor in a website's ranking on the first pages of Google. Being on the first page of this search engine is a great deal, as 57% of internet users' clicks come from the top 10 positions.
So, keep persistently working with your e-commerce blog. Here are some blog post suggestions for the upcoming month of August 2018.
Post suggestions for your e-commerce blog (month of August)
August is the month of High Winter and also of special dates like Father's Day. Address these topics in your blog posts:
• Professions of the month:
In August we have Lawyer's Day (11), Economist's Day (13), Soldier's Day (25), Psychologist's Day (27) and Nutritionist's Day (31). These, in turn, are all excellent dates for creating promotions.
Also develop blog posts about the history of these professions. In addition, you can create gift lists for those who work in these areas. In the middle of the content, put a link or two to one of your product pages.
• High Winter Collections:
High Winter is the peak of the coldest season of the year. For those who have an e-commerce fashion business , this is an excellent period. It's the time when people are most looking for clothes and accessories for the cold weather. High Winter collections emerge.
During this period, purchases in the electronics sector intensify. Appliances such as heaters and dehumidifiers are among the most purchased. Create blog posts at will on these subjects.
• Father's Day:
Father's Day (12) is one of the most important dates for Brazilian e-commerce. Sales of virtual stores tend to increase from a few weeks before this event.
It is the ideal time to write about products such as toolboxes and various machines. But don't forget to comment on toiletries, perfumes, clothes and books, which parents love and appreciate.
• International Youth Day:
The 12th of August is also the International Youth Day. So, while young people give gifts to their parents, parents can also give gifts to their children on this day. Publish gift lists for both.
Targeting parents and guardians, create posts about the challenges faced by contemporary youth. Take the opportunity to help parents better understand their young children on that date.
• Customer testimonials:
This is a content tip for e-commerce blogs that you can use not only in August, but throughout the entire year. That's because customer testimonials are excellent sales arguments.
Produce videos where your best customers talk about the benefits of a specific product. In other videos, ask them to talk about the benefits of shopping on your online store. Publish on the e-commerce blog!
The e-commerce blog strengthens your brand
In addition to generating leads, which can be turned into buyers of products in your online store, the e-commerce blog strengthens your brand.
Constantly publishing content produces engagement. With this, in the long run, you create a loyal audience around your e-commerce.
