Hello, hello, friends of the e-Plus Agency blog, how are you all? Today I'm going to present the 9th article in the monthly series about VTEX's great success stories . Just to remind you, I've already shown you the cases of Carrefour , Aramis , Ri Happy , Decathlon , Under Armour , Samsung , Unilever , Electrolux , and Sony . Now, however, it's Motorola's turn, which expanded its digital operation to 37 countries in just 10 months. Find out below how this was possible!
- As soon as you can click on “What is VTEX” and read our post in which we explain everything you need to know about this e-commerce platform!
DISCOVER MOTOROLA
Motorola is a US multinational company founded in 1928 by Paul and Joseph Galvin, but which was spun off in 2011. One part of the company, Motorola Solutions, now develops and sells security technologies, while Motorola Mobility operates in the telephony sector , selling smartphones and smartwatches.
In the same year, 2011, Google bought Motorola Mobility for US$12,5 billion. Subsequently, in 2014, Lenovo acquired the company for US$2,91 billion, but Google still retained a 6% stake. In its online store, the brand sells smartphones such as the Motorola Edge 40 5G and the Moto G84 5G, for example.
With the mobile device segment becoming increasingly competitive, Motorola Mobility's management decided it was time to increase its presence on digital channels. The idea, in this way, was to increase brand awareness and sales on a global level. To achieve this objective, the company opted for VTEX technologies.
THE MOTOROLA PROJECT WITH VTEX TECHNOLOGIES
Motorola's project with VTEX technologies consisted of unifying orders from its B2B and D2C e-commerces into a single channel; and the expansion of online sales to 37 countries. Furthermore, the company's management wanted to improve customer service, among other aspects.
SOLUTIONS
Check out now the main solutions that VTEX technologies provided for Motorola:
- e-commerce development Headless, which enables evolution via integration of apps and components;
- Native architecture in several languages;
- Creation of complex components using the VTEX IO platform;
- App developed in VTEX IO to calculate fees and taxes;
- Development of components that meet the demands of different countries with practicality;
- System Design modular;
- Optimization of deliveries;
- Unification of B2B and D2C orders and customer relationship management;
- Consumer segmentation for the purposes of merchandising, upsell, promotions and sale of guarantees.
VTEX IO
Click the button below to download the free e-book “VTEX IO” produced by Agência e-Plus!
In this way, Motorola expanded its brand in the digital environment, unified sales channels and improved its product promotion processes. Furthermore, it optimized customer service and trained its IT team to use VTEX technologies. The results came quickly, as can be seen in the next topic. Keep reading!
MOTOROLA PROJECT RESULTS WITH VTEX
With VTEX technologies, Motorola achieved:
- 25% increase in conversion rate;
- 30% reduction in delivery time in Europe;
- 11 website launches in just two weeks;
- 37 countries covered in just 10 months in its digital expansion operation.
Ultimately, it was so successful that it is now possible to divide Motorola's history into before and after VTEX. Just like Motorola, your company can also benefit from VTEX resources. In the next topic I show you how. Check out!
HOW TO CARRY OUT AN E-COMMERCE PROJECT WITH VTEX?
To implement an e-commerce project using VTEX technologies, rely on the specialized support of Agência e-Plus. In addition to being certified, Agência e-Plus is recognized worldwide by the VTEX Quadrant and, therefore, is qualified to create, migrate, evolve, integrate, manage, promote, provide consulting, training, and advisory services to companies like yours.
With over 10 years of experience, e-Plus Agency has completed more than 400 projects in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador, and other countries for brands such as Pierre Cardin, Speedo, Pirelli, Sonda, Torra, Miess, Gregory , and Le Coq Sportif, for example. To hire us, click the button below and start a conversation with our team via messaging app right now:
