Types of influencers are categories of digital influencers, which are arranged in a hierarchy based on the number of followers. This hierarchy, in turn, facilitates the selection of professionals for marketing purposes.
Subscribe to the @agenciaeplus channel on YouTube!
In other words, by separating influencers by types, marketers can choose the most suitable for each outreach campaign more easily. In addition, classifying influencers by categories facilitates the stipulation of contract values and fees.
- As soon as you can, also read our article: “48% of consumers have already purchased products after testing by a digital influencer"
TYPES OF INFLUENCERS
In the world of Digital Marketing, today everyone agrees that there are 4 types of influencers, check them out below (click on the titles to learn more about each one):
Mega:
Of the four types of influencers, mega influencers are the largest. Mega influencers are those who have gained at least 1 million followers on at least one online communication channel. For example, Luva de Pedreiro has over 18 million followers on TikTok alone.
Macro:
Macro influencers occupy an intermediate level in the influencer hierarchy. That is, they have an audience of 500 to 1 million followers on at least one online communication channel. An example is Larissa Alencar , who has over 700 followers on YouTube.
Microphone:
Micro influencers have an audience of 10 to 500 followers on at least one internet communication channel. Despite having a smaller audience, they occupy an intermediate position in the hierarchy. Rafael Chess, for example, has more than 300 thousand on Youtube.
Nano:
The smallest of the types of influencers, nano have gained between 1 and 10 followers on at least one internet communication channel. The audience is small, but usually very engaged. Photographer Felipe Kalil, for example, has around 6 followers on Youtube.
WHICH TO USE IN YOUR E-COMMERCE?
Which of the types of influencers to use to promote your e-commerce? Well, it depends on your marketing objective. If the goal is, for example, to disseminate to a wide audience, then use mega or macro influencers.
E-Book INow, where are we going?
An essential guide for retailers and digital marketing professionals to optimize their campaigns and strategic actions throughout the year
If, however, you intend to promote your e-commerce to a not so wide audience, but a very specific one, then prefer micro or nano influencers. They will help you gain more prestige with a small but highly engaged audience.
- As soon as you can click on “Influencers” and learn how they affect purchasing decisions!
