Sales in Brazilian e-commerce continue to grow, even after successive economic crises, political polarization, periods of public health emergencies, climate catastrophes, wars that impact the entire world and other events with the potential to cause great damage in a country. Despite all this, the pulse is still beating, and e-commerce is doing well.
According to the E-Shopper Barometer survey conducted by the Geopost Group with over 24 online consumers from 22 countries, and published on the Novo Varejo website , the number of people shopping on Brazilian e-commerce sites increased by 3% between 2022 and 2023.
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In this article, you will learn more about this study. This will give you a better understanding of the reality of e-commerce in Brazil , helping you make better decisions. So keep reading and stay informed!
GENERAL OVERVIEW OF SALES IN BRAZILIAN E-COMMERCE
According to the E-Shopper Barometer study:
- 68% of Brazilian citizens already make purchases in e-commerce;
- 10% market share is the participation of e-commerce in all national retail.
As can be seen, e-commerce sales are growing steadily compared to previous years. In 2011, for example, according to a report on the EXAME website , e-commerce accounted for only 4,5% of retail sales.
Between 2022 and 2023, according to the E-Shopper Barometer study, Brazilian consumers received an average of 3.8 orders per month. They mainly bought more footwear, clothing , beauty and health products . And specifically in 2023, e-commerce sales of automotive items grew by 3%.
MOST PURCHASED CATEGORIES ON BRAZILIAN E-COMMERCE
According to the E-Shopper Barometer survey, 48% of Brazilian consumers purchased fashion products online in the last two years. Another 43% purchased beauty and health products.
This is important information for entrepreneurs like you, who already have or plan to launch an online store soon. The Fashion category is one of the most important in Brazilian e-commerce today. Therefore, if you want to make many sales in e-commerce, investing in an online fashion store could be a good idea. Take advantage of the fact that more and more Brazilians are embracing e-commerce! Keep reading to learn more!
WHY ARE PEOPLE TAKING E-COMMERCE?
The Geopost Group study demonstrated that, compared to shopping in physical stores:
- 79% of consumers buy on e-commerce to save time;
- 65% to reduce stress;
- 53% because they find it more convenient.
And more, for:
- For 77% of consumers, the value of the product is the main point of interest buying decision;
- 72% say they save money purchasing online;
- 48% reveal that the main criterion for purchasing online is free delivery;
- 26% say it is a detailed description of the product done online that makes a difference for the better;
- 20% report that the devolution Free is an important factor for them to shop online.
Ultimately, e-commerce provides many advantages for both retailers like you and buyers. While you, the merchant, can sell your products practically throughout Brazil, consumers benefit from savings in time, money and effort. For these and other reasons, it is worth implementing a virtual store and making sales in Brazilian e-commerce.
HOW TO IMPLEMENT AN ONLINE STORE AND MAKE SALES ON E-COMMERCE?
To implement and/or evolve an existing online store, rely on the support of Agência e-Plus! Agência e-Plus is certified in the best e-commerce and headless CMS platforms on the market, including VTEX, deco.cx , Wake Commerce, Shopify Plus, Nuvemshop, and uappi, as well as certifications in marketing platforms such as Google Ads, Meta Ads, RD Station, and E-goi, among others.
In this way, e-Plus Agency is qualified to develop an online store project, create the design , migrate, integrate, test, configure, redesign when necessary, upgrade plans , optimize, evolve, scale, monitor, perform, promote and manage e-commerce businesses using these technologies. Furthermore, e-Plus Agency provides training , consulting , and advisory services for you, the merchant, and your employees.
With over 10 years of experience, e-Plus Agency has completed more than 400 e-commerce and digital marketing projects for companies such as Embelleze (Europe), Wahl Clipper (Latam) , Pirelli, Xerox, Sonda, Zorba, Polo Play, Gregory , Pierre Cardin, Speedo, Le Coq Sportif, Openbox2, Empório Quatro Estrelas, and Rede Torra , for example, in Colombia, Argentina, Ecuador, Costa Rica, Spain, Portugal, and Brazil, among other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation with our team via messaging app right now:
