Hello, hello, friends of the e-Plus Agency blog, how are you all doing? Everything alright? Today I'm going to tell you another VTEX success story. In this article, I'll present the case of AMOBELEZA, which migrated to the VTEX IO platform and, as a result, drastically increased its number of organic visits. Want to follow this story? Keep reading and stay informed!
DISCOVER AMOBELEZA
AMOBELEZA is a company that has been operating in the Beauty and Cosmetics industry since 2020. It is a digitally native company, meaning it originated and operates primarily through online sales channels. It has an online store and is active on social media platforms such as Instagram and Facebook.
In its online store, AMOBELEZA sells hair products, makeup, and skincare. In addition, it sells perfumes and dermocosmetics. It works with dozens of brands, including some premium ones like Hugo Boss, Calvin Klein, and Giorgio Armani, for example.
After about two years in e-commerce, the company grew, but the old platform did not allow for scalability. Therefore, AMOBELEZA's board of directors felt it was time to start a new project. This is where the VTEX IO platform comes in. Learn more below!
THE AMOBELEZA PROJECT WITH VTEX IO
AMOBELEZA's project with VTEX IO involved platform migration. Cosmetics and beauty products e-commerce migrated to the VTEX IO platform in September 2022. The idea was to have a more flexible and performant virtual store.
VTEX IO
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In addition, AMOBELEZA hired specialists to develop a search engine optimization (SEO) plan. In fact, within the scope of the project, SEO actions should be interconnected with the new online store code developed through VTEX IO. Learn more about the solutions of this project below!
SOLUTIONS
AMOBELEZA's e-commerce evolution project involved the application of several solutions, among which we can mention, for example:
- Migration to the VTEX IO platform;
- URL mapping;
- Creation of sitemap;
- Insertion of structured data on online store pages;
- Development of a blog on a subdomain;
- Content production for blog and online store.
In fact, the platform migration combined with SEO activities yielded excellent results for AMOBELEZA. Below, I will present some of these results, according to data presented on the VTEX blog. Stay tuned!
PROJECT RESULTS
Since the SEO service started first, AMOBELEZA saw a 221% increase in the number of clicks and a 374% increase in the number of impressions even before the migration. Right after the migration to VTEX IO, which was completed in September 2022, there was a 238% increase in the number of clicks. This last metric, in fact, continued to grow by 180% between February and May 2023.
SEO for e-commerce
Click the button below to download the free e-book “SEO for e-commerce” produced by Agência e-Plus!
The blog, which launched in August 2022, yielded a 92% increase in clicks between February and May 2023, compared to the previous 90 days. In addition, it achieved 84% growth in the number of impressions.
As general results, in May 2023, AMOBELEZA achieved, in relation to the same period in 2022, a growth of:
- 810% revenue in the organic channel;
- 96% increase in overall clicks;
- 432% increase in clicks non-branded;
- 57% improvement for keywords non-branded;
- 52% improvement in average position.
As you can see, migrating to the VTEX IO platform combined with a well-executed SEO strategy can dramatically improve your e-commerce performance. For these and other reasons, using VTEX technology is definitely worthwhile.
HOW TO IMPLEMENT A PROJECT WITH VTEX IO?
To implement a project with VTEX IO, rely on the support of Agência e-Plus. Agência e-Plus has been VTEX certified since 2015 and is therefore qualified to create, migrate, integrate, manage, evolve, promote, conduct training, and provide consulting services using VTEX technologies.
With over 10 years of tradition and worldwide recognition through the VTEX Quadrant , e-Plus Agency is the preferred agency for retailers and wholesalers when it comes to e-commerce implementation and promotion. In short, you can hire e-Plus Agency from any country. To do so, click the button below and start a conversation via messaging app right now:
