Allomni recently launched the “Ranking of the fastest e-commerces in Brazil”, which points to Rede Torra's virtual store as the leader. Developed by Agência e-Plus with VTEX and deco.cx technologies, this online store surpassed sites such as Amazon, Carrefour, Mercado Livre, Adidas, Netshoes, Americanas, Electrolux and Decathlon, among others, in loading speed. Find out more about it next!
TORRA NETWORK LEADS ALLOMNI LOADING SPEED RANKING
To create the " Ranking of the Fastest E-commerce Sites in Brazil ," Allomni analyzed the performance of 250 e-commerce websites with more than 250 monthly visits on desktop and mobile . The analysis was conducted according to Google's Core Web Vitals criteria.
For those who don't remember, Core Web Vitals has three metrics:
- LCP: measures the loading speed of the page’s main content;
- IN: measures the interactive responsiveness of the page;
- CLS: checks the visual stability of the pages.
In terms of LCP, Lojas Torra was ahead of all the sites analyzed, see the top 10 in the table:
| Position | Store name | Note on PageSpeed Insights |
|---|---|---|
| 1 | Torra | 95 |
| 2 | Market Shops | 81,5 |
| 3 | Mercado Livre | 74 |
| 4 | Amazon | 71,5 |
| 5 | Pantyhose | 69 |
| 6 | tray | 68,5 |
| 7 | Trinity Technology | 68,5 |
| 8 | Carrefour | 67 |
| 9 | Yapai Autoparts | 66,5 |
| 10 | gocase | 66,5 |
Furthermore, the Torra Network's online store ranked first in the average Core Web Vitals Mobile score and in the final Allomni ranking. It's worth noting that the final ranking considers performance data for both mobile and desktop websites.
FASTEST STORE IN BRAZIL: WHAT IS THE SECRET TO LOJAS TORRA’S SUCCESS?
The secret to the success of Rede Torra's online store is the front-end development done using the deco.cx CMS with a back-end orchestrated by the VTEX platform. And, of course, with implementation and evolution services provided by Agência e-Plus.
Both the deco.cx CMS and the VTEX platform are headless systems , meaning they connect to and can connect to other systems via API in a plug-and-play process . This provides developers with greater flexibility. As a result, developers can work on and evolve each back-end and front-end component independently, without compromising store performance.
While the VTEX platform offers features such as live shopping , Order Management System, smart checkout , and a native marketplace, among others, the deco.cx CMS delivers a superior browsing experience, with scores above 90 on PageSpeed Insights.
With deco.cx, it's possible to develop a front-end that provides a better shopping experience, improved SEO positioning, and even more satisfactory performance in paid traffic campaigns . Furthermore, this CMS allows you to migrate your front-end to VTEX , Shopify, Nuvemshop, Vnda, or any other e-commerce platform you want, whenever you want, making migration easier.
RESULTS
With the implementation of a front-end using deco.cx, the Rede Torra online store achieved:
- 100% increase in average conversion, that is, the website doubled conversion;
- 200% increase in conversion screen, that is, the store screen tripled conversion.
As can be seen, deco.cx drastically improved the performance of Lojas Torra's main digital channel. For these and other reasons, it is worth implementing!
HOW TO IMPLEMENT A FAST VIRTUAL STORE LIKE REDE TORRA?
To implement a fast-loading online store like Rede Torra's, rely on the specialized support of Agência e-Plus. Agência e-Plus has been certified in VTEX since 2015 and in deco.cx since its inception. Therefore, it is qualified to create, deploy, migrate, integrate, and manage the front-end and back-end of online stores like yours using these and other technologies. To hire us, click the button below and start a conversation with our team right now:
