The 2024 Retail Report was recently released, which revealed that a large proportion of Brazilian consumers no longer use physical money, that is, they prefer to make digital payments.
Produced by Adyen, in partnership with the Centre for Economic and Business Research, the 2024 Retail Report took into account the opinions of 13 companies from 26 countries, as well as approximately 38.000 consumers. The data was cited on the E-commerce Brasil portal . Learn more below!
- Read too: "Pix impact on e-commerce” and see how the new payment tool is changing online commerce!
DIGITAL PAYMENTS VS PHYSICAL MONEY IN RETAIL
According to the Adyen study, among the Brazilian consumers interviewed:
- 31% no longer carry it with them money physical, that is, they make payments using only digital technologies;
- 26% want society to eliminate the use of physical money next year;
- 18% prefer digital transactions that require few clicks;
- 10% use or have used self-service points to complete purchases.
Furthermore, the research also revealed that 59% of consumers abandon physical stores, while 46% abandon online stores if they cannot pay using the payment method they want. These numbers are close to the world average, which is around 55% and 57%.
The report also showed that 51% of companies already accept payments through digital wallets; and that 25% of Brazilian merchants offer online checkout with just one click , both in their app and online store. This number is above the world average, which is around 19%.
MORE DIGITALIZATION COMES WITH THE ZE ALFA GENERATIONS
Generation Z, made up of individuals born between 1997 and 2012; and Generation Alpha, which covers people born since 2013, are digital natives, the latter being the most educated and technologically integrated to date.
The oldest consumers who are part of these two generations are between 11 and 27 years old and, therefore, some are now entering the job market, while others are beginning to occupy prominent positions within companies.
As these two generations integrate into the economy, the need for digitalization of commerce tends to increase. Digital payments, for example, for these people, are as certain as the Law of Gravity.
Mainly for these reasons, retailers cannot waver. It is urgent to increase the use of digital technologies in retail. Furthermore, it is more than necessary to unify online and physical commerce as quickly as possible.
UNIFIED TRADE IN BRAZIL
When it comes to unified commerce , Brazil is still far from excellent. To give you an idea, according to Adyen's 2024 Retail Report, only 30% of Brazilian retailers have unified commerce.
- Also read our article “BNPL extension” and discover another payment solution!
However, the same report shows that retailers that adopted unified commerce achieved growth of 8%. What's more, 58% of Brazilian retailers increased their sales shortly after investing in unified commerce.
In this context, the use of digital payments is fundamental, but not only that. It is also necessary to invest in the unification of inventory and marketing; as well as in the creation of varied shipping experiences such as ship to store , ship to home , pick up in store and ship from store , among others.
HOW TO OPTIMIZE DIGITAL PAYMENTS AND IMPLEMENT UNIFIED COMMERCE?
To optimize your e-commerce, whether with digital payments or unified commerce, among other technologies, rely on the support of Agência e-Plus. Agência e-Plus is an e-commerce and Digital Marketing agency with over 10 years of experience and more than 400 projects completed in Portugal, Spain, Costa Rica, Colombia, Ecuador, Argentina, and Brazil, among other countries.
- Read too: "Linx Pay"!
With certifications in the main e-commerce and marketing platforms on the market, such as VTEX, Shopify Plus, deco.cx , Nuvemshop, Wake Commerce, Wake Experience, Squid by Wake, RD Station, Meta Ads, Google Ads, uappi and Linx, for example, Agência e-Plus is the preferred agency for retailers like you. To hire us, simply click the button below and start a conversation via messaging app right now:
