Your digital marketing agency has just completed the e-commerce implementation service , and now you need to launch this online store and start selling. What to do at this crucial moment? Stay calm. Below, I offer some tips to help you be more successful in this process:
• Resolve your issues business plan (PN):
Review the progress of all stages of the BP from the Executive Summary to the Strategic Assessment, passing through the Market Analysis, Marketing Plan, Operational Plan, Financial Plan and Scenario Construction. Solve backlogs and eliminate weaknesses.
• Make sure your online store is really ready:
Check layout and all scripts front-end. Check the systems products and categories, payments and freight, the SEO properties and basic functions such as search fields, buy buttons, wishlist, etc.
• Make sure your online store will be viewed on mobile media:
Build your virtual store under a omnichannel e-commerce platform and Vtex, for example, which makes it easier for you to market products in different types and sizes of screens and facilitates the mobile commerce.
• Prepare your social networks:
Presence of e-commerces on social networks is incompatible with the presence of consumers, says the E-commerce Trends 2017 study. In other words, there is a surplus of consumers on the networks. So prepare fanpages on Facebook, Twitter, Pinterest, etc.
• Build your e-commerce Blog:
Be prepared to produce and publish content daily. Read "10 topics to comment on your e-commerce blog” to get an idea of what to write. THE update constant support the public and assist in the SEO.
• Hire a Press Office:
When everything is ready, hire a Media Relations, which will send releases about the launch of its virtual store to small, medium and large media outlets in order to make them publish an article about it in their mass communication vehicles.
• organize your Email Marketing for eCommerce:
Never buy an Email Marketing list. Prepare your own list! You can get it before or after you launch the webshop. If you can do this sooner, you will have a better chance of succeeding at your e-commerce launch events on the market. To prepare your list in advance, use resources like squeeze pages, lead magnet, input product e landing pages. If you start getting subscribers to your list a year in advance, you'll have a lot of customers on launch day.
• Establish your KPIs:
As KPIs are performance indicators that will help you to hit goals and make a profit from your sales via the virtual store. Review all your KPI calculations and take the opportunity to check too – through the tool mark-up – whether the prices of your products are correct.
• carry out promotions:
To attract customers at the time of launching your virtual store, develop promotions with low prices, with inbound products, to convert visitors into customers. Entry-level products at very low prices break the blocks and fears of buying and win the trust of consumers.
• Get your service department ready:
In the moments following the launch of the virtual store, sales will start to happen and numerous problems related to shipping, returns, exchanges, defective products, questions about use, etc., will start to occur and you will have to count on a good team in Service trained to solve them.
• Start advertising (if everything is ready):
Once all things are in order, start advertising your online store on social networks, in E-mail Marketing, in the press. Read the article "51 good ideas to promote your online store” to learn about various means of advertising for your venture.
Don't forget that after launch, monitoring should be constant. Every day you will have to check your performance indexes and try to optimize your virtual store so that it can sell more and better.
