For e-commerce merchants, understanding online shopper behavior is crucial for sales success. Therefore, in this post I'll share some data from a study conducted by Oktadesk in partnership with Opinion Box on this topic.
The research, titled “ E-commerce Trends 2024 ”, took into account the opinions of more than 2 female and male consumers interviewed in 2023, throughout Brazil, aged 16 and over, and from all social classes. Read on!
ONLINE SHOPPERS STATISTICS
According to the “E-commerce Trends 2024” study, the majority of consumers make more purchases online than in physical stores. This is a very interesting fact, which demonstrates that e-commerce in Brazil is becoming more powerful every day. Note some data:
- 58% of consumers buy more online than in physical stores;
- 22% buy more in physical stores than online;
- 14% shop equally in physical stores and online;
- 6% buy only online.
Furthermore, the research also revealed that the frequency of online purchases is reasonable. Around ¼ of consumers make online purchases every two weeks. Look:
- 85% buy online at least once a month;
- 33% shop once a month;
- 23% buy once every 1 weeks;
- 17% buy online once a week;
- 15% shop less than once a month;
- 12% shop online several times a week.
And also according to the “E-commerce Trends 2024” research:
- 62% of online shoppers make 2 to 5 purchases in a typical month;
- 21% buy only once a month;
- 13% of online shoppers make 6 to 10 purchases in 30 days;
- 3% buy between 11 and 20% per month in e-commerce;
- 1% buy more than 20 times a month online.
As can be seen, e-commerce has been gaining ground compared to traditional commerce. In the coming years, with more and more digital natives entering the job market, the tendency is for e-commerce to surpass physical commerce in many other factors.
WHICH CHANNELS DO ONLINE SHOPPERS BUY ON?
According to the “E-commerce Trends” study:
- 63% of online shoppers buy from online stores;
- 60% like to buy from us marketplaces;
- 49% buy via the store’s app;
- 36% of online buyers use aggregator apps;
- 12% of consumers prefer to buy via social networks;
- 12% like to buy via classifieds sites;
- 9% of online shoppers purchase products via WhatsApp;
- 1% use other online means.
In short, this preference for online stores shows that this sales channel is key to success in e-commerce. However, other important channels such as marketplace in , marketplace out , and apps, among others, cannot be overlooked .
WHY DO ONLINE SHOPPERS LIKE SHOPPING ONLINE?
Once again, according to the “E-commerce Trends 2024” survey:
- 58% of online shoppers find online prices lower than in physical stores;
- 57% like the convenience of shopping without having to leave home;
- 56% prefer to buy online because there are promotions that they can only find on the internet;
- 49% of online shoppers buy online because of the ease of comparing prices;
- 38% say that there is a greater variety of products on the internet;
- 36% say they can find products online that they cannot find in the region where they live;
- 23% of online shoppers say the website have the payment methods they prefer.
Be that as it may, with the number of online shoppers gradually increasing, it is important that you, as a merchant, can rely on an online store, above all. An online store will certainly give you more opportunities to reach and sell to these consumers.
HOW TO REACH AND SELL TO THESE CONSUMERS?
To reach and sell more to online shoppers, rely on the support of e-Plus Agency. e-Plus Agency has a team that can create, migrate, integrate, evolve, manage, and promote online stores, marketplaces , social media, and other e-commerce channels for merchants like you. In addition, e-Plus Agency can provide consulting, advisory, and training services for you and your team.
With over 10 years of experience in the market, Agência e-Plus is certified in the leading e-commerce technologies currently available. For example, it is proficient in e-commerce platforms such as VTEX, Shopify Plus , Nuvemshop, Wake Commerce, Linx Commerce, Vnda, and UAPI. It also works with the CMS and DXP deco.cx , Google Analytics, RD Station, E-goi, Hotjar, and other e-commerce and digital marketing tools.
The e-Plus Agency has already carried out more than 400 e-commerce and marketing projects for merchants like you in countries such as Brazil, Portugal, Spain, Colombia, Costa Rica, Argentina and Ecuador, for example. You can hire the e-Plus Agency from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
