Progressive discounting in online stores is the name given to a sales strategy that offers gradual reductions in the price of a product, depending on the quantity of units the consumer orders. This strategy can be used in B2B, B2C, B2E, and C2C e-commerce . Learn more below!
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PROGRESSIVE DISCOUNT IN THE ONLINE STORE: A STRATEGY
Suppose you have a B2C e-commerce where you sell soaps to end consumers, see how the progressive discount could be applied in this case:
- 01 to 10 soaps – R$ 4,99 each (no discount)
- 11 to 20 soaps – R$4,49 each (10% discount)
- 21 to 30 soaps – R$3,99 each (20% discount)
- 31 to 40 soaps – R$3,49 each (30% discount)
- 41 to 50 soaps – R$2,99 each (40% discount)
By offering discounts in this way, you encourage consumers to buy larger quantities of a particular product, thus causing them to spend more in your online store. Furthermore, this practice offers multiple choices for buyers, which aligns with the best practices outlined in the Consumer Code.
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APPLYING STRATEGY IN SERVICE E-COMMERCES
You can work with progressive discounts in both e-commerce for products (such as the soap store already mentioned) and services (such as those sold in the tourism sector , among others).
For example, let's say your travel agency is selling a tour of the Historic Center of São Paulo, in which context you could offer progressive discounts in this way:
- Groups of 02 to 05 people – R$49,98 per tourist (no discount)
- Groups of 06 to 10 people – R$ 47,48 per tourist (5% discount)
- Groups of 11 to 15 people – R$ 44,98 per tourist (10% discount)
- Groups of 16 to 20 people – R$ 42,48 per tourist (15% discount)
Of course, you can't just give out discounts haphazardly in your e-commerce business; you need to carefully calculate your costs to offer fair discounts that don't hurt your profit or leave you at a loss. To calculate the price of your products correctly, use tools like Markup.
Finally, to create promotions with progressive discounts in your online store more easily, use a modern e-commerce platform like Vtex , which allows you to generate discount scripts in just a few minutes.
