Much is said about e-commerce but few know that there are several types of e-commerce. Meet some of them.
Most likely, your business already sells to the most different types of audiences, such as supplying or receiving materials from other companies, selling directly to the final consumer, working for the government or carrying out commercial partnerships with companies to sell their products or services.
Therefore, this entire scenario and these audiences with whom you already establish business relationships can also be expanded to an application in the reality of e-commerce; that is, you can work with all types of audiences that your company negotiates with through the use of e-commerce.
In this article, we will present all the forms of electronic marketing that your business can generate through e-commerce , for the most diverse types of target audiences your business may have.
B2B E-Commerce
B2B is the acronym for “business to business”, that is, your company selling products to another company or receiving products from a supplier.
When B2B is taken to E-Commerce, it presents itself as a possibility for business expansion, as your company has the chance to market its products with all companies in Brazil, with, of course, infrastructure and adequate logistics to distribute its products.
B2C E-Commerce
It is the most common type of sale and if you have an online store, you are already used to it. It is the sale that is carried out -directly to the final consumer.
Through B2C e-commerce , your company has the opportunity to increase retail sales and establish a relationship between the brand and the consumer, aiming for customer loyalty.
B2E E-Commerce
B2E is the acronym for “business to employee”, which is the sales process that is carried out when the company sells directly to its employees.
By making this form of electronic marketing available through E-Commerce, it is considered that the company's employees have one more opportunity, or even one more purchase channel to consume the company's own products.
C2C E-Commerce
Within the e-commerce landscape , C2C refers to a website that facilitates buying and selling between consumers. There are numerous recent examples of this type of site, such as free classifieds websites and sites that offer negotiation opportunities between ordinary people, who are not represented by companies.
The website that provides this form of electronic marketing usually keeps a part of the income circulated through this contract, as a way to pay for the services provided and also profit, of course.
