Google AI is what we call the data processing, machine learning and Artificial Intelligence technologies developed by the company Google in recent years. These technologies allow, for example, to create more efficient ads, which generate more results with less costs for e-commerces like yours.
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One of these technologies is the Performance Max for Retail (PMax) campaign. Using AI capabilities, PMax campaigns can be run by you through the Google Ads platform . With PMax, it's possible to deliver advertising assets across all Google channels in a single campaign. The results are excellent. Just ask Grupo Magazine Luiza, which saw a 27% increase in return on ad spend (ROAS) immediately after using the tool. Learn more below!
GOOGLE AI HISTORY
Founded by computer scientists Larry Page and Sergey Brin in 1998, in the city of Menlo Park, USA, the company Google at that time aimed to organize the world's information. Furthermore, she also aimed to make this information accessible to everyone.
Two years later, in 2000, the company launched the Google Ads marketing tool (which at the time was called Adwords ) and, more than that, began investing in research and development of Artificial Intelligence. Then, in 2011, the Google Brain project emerged for AI research and deep learning.
Subsequently, in 2017, the Google AI research division was launched. Indeed, this new organization gave rise to projects such as virtual assistants, conversational neural language, and machine learning , among others. From there, it was a natural step to launch the PMax campaigns.
PMax campaigns were first introduced in 2021. By using Google AI, they provide a new, much more efficient way to create and publish ads online. Companies like Grupo Magazine Luiza and Bayer , for example, have had enormous success with this type of campaign. Keep reading and stay informed!
E-COMMERCES DISSEMINATION PROJECTS WITH GOOGLE AI
Among the dissemination projects with Google AI we can mention, for example:
- Magazine Luiza Group: with several brands, including Magalu and Netshoes, this group started using PMax campaigns in 100% of its performance operations;
- Bayer: used PMax campaigns to increase awareness of vitamin supplement brand Redoxon;
- Petlove: made use of PMax campaigns with Google AI to attract new customers. Furthermore, this company's project included the idea of reducing acquisition costs.
These and other projects employed various PMax solutions. Below, you will learn about some of these solutions, which can also be implemented in your e-commerce. Read!
SOLUTIONS
Among Google AI's solutions for promoting projects by Grupo Magalu, Bayer, Petlove and other companies are:
- Acquisition of new customers: This feature optimizes campaigns with Google AI to win over consumers who have not yet purchased any of the brand's products;
- forwarding offline: PMax campaigns offline make it possible to advertise on various Google channels with the aim of driving online consumers to physical stores, increasing purchases in traditional retail;
- Exposure prioritization: Google AI allows you to favor the display of ads to consumers who have the most value for your e-commerce.
Furthermore, with PMax campaigns powered by Google AI, it's possible to guide Marketing Automation, simplify campaign management , find customers who convert more, and obtain more detailed statistics about your audience. With these and other features, the results can be impressive, as you'll see in the next section of this article. Keep reading!
E-COMMERCE MARKETING RESULTS WITH GOOGLE AI
With Google AI campaigns, Grupo Magazine Luiza obtained:
- 27% increase in ROAS on the Magalu website;
- 27% growth in Netshoes ROAS;
- 51% increase in Netshoes revenue;
- 51% new buyers on the Kabum website.
Meanwhile, Bayer achieved:
- 8,4% increase in market share from Redoxon;
- 5,5% increase in market share compared to the Brazilian average.
And Petlove, in turn, achieved:
- 42% growth in the number of new buyers;
- 20% reduction in cost per customer acquisition.
As seen, Google AI is an excellent tool to boost marketing and sales for both e-commerce and omnichannel businesses , with online and physical sales channels. Therefore, it's worth implementing in your e-commerce business!
HOW TO IMPLEMENT?
To implement PMax campaigns with Google AI for your e-commerce business, rely on the support of Agência e-Plus. Agência e-Plus is a Google Partner agency certified in Google Ads since 2015. It also holds the Google Partner Premier badge , placing it among the top 3% of Google partners for services promoting products, brands, and businesses online.
Therefore, e-Plus Agency has the necessary authority, credibility, and expertise to develop campaigns using this technology. It can create, test, configure, scale, perform, and manage campaigns with PMax and other Google Ads features for your e-commerce business. Furthermore, it provides consulting , advisory , and training services for you, the merchant, and your employees.
With over 11 years of experience, e-Plus Agency has completed more than 400 major e-commerce and Google Ads marketing projects for companies such as Xerox, Pirelli, Pierre Cardin, Speedo, and Le Coq Sportif in Spain, Portugal , Colombia, Argentina, Ecuador, Costa Rica, and Brazil, among other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation via messaging app right now:
