E-commerce discounts are discounts on the price of a product or a purchase made in an online store or marketplace, among other types of websites. The idea, therefore, is to make a purchase irresistible. They allow you to increase the desire to buy and thus win over consumers who are in doubt about whether or not to purchase a product.
Basically, commerce sites offer discounts through promotions or coupons. Coupons can be digital or printed. In any case, each coupon has a code that the consumer can enter in a specific field of the virtual store in order to obtain a certain type of price reduction.
Namely, there are different ways to offer discounts in e-commerce. There are, for example, discounts:
- progressives: the more units the consumer wants to buy, the greater the discount;
- first purchase: the customer gets a discount on the price when buying for the first time;
- BoGo type: from the English “Buy One, Get One”, the customer buys a product and gets another;
- of free shipping: the customer buys a product and receives it at home with no delivery cost;
- from cashback: the customer receives a percentage of what he paid to spend on future purchases;
- above a value: it only works when the virtual cart exceeds a value that you stipulate;
- selected: they are only valid for a list of products that you stipulate;
- Exclusive: works for a specific product or sales channel.
With so many options like this, it's very easy to create discounts on e-commerce, isn't it? But why do this? Are there any good reasons to grant rebates on the prices of products you sell online? That's what you'll find out next. Keep reading!
DISCOUNTS ON E-COMMERCE CAN INCREASE BUYING DECISIONS
One thing is for sure: offering discounts on e-commerce can increase purchase decisions. That way, you can both gain new customers and keep existing customers, which is a great way to grow your online business.
Nevertheless, there are figures that prove the effectiveness of discounts in e-commerce. To give you an idea, according to infographic data from Invesp :
- 83% of consumers say they are “somewhat likely” or “very likely” to click on an ad that offers a discount or promotion.
- 66% (approximately) of consumers admit that a promotion or coupon can close a deal when they are hesitant or undecided about purchasing a product;
- 54% of consumers will buy products left in their shopping carts, but only if those products are offered at a lower price than the original.
In this scenario, however, the female audience seems more prone to e-commerce discounts. Also according to Invesp, 30,6% of women who use the internet usually use coupons for everyday purchases, including digital purchases and meals in restaurants, against only 16,8% of men who use the internet.
Also, it appears that discounts work best during consumers' leisure days. About 70% of US internet users say that discounts have the biggest effect on purchasing decisions during the holidays.
Implement, therefore, forms of discounts in e-commerce. Create promotions and coupons that consumers can use in your online store. This will undoubtedly provide more buy-in to your store and your products, and trigger many more purchasing decisions.
As soon as you can, click on " Buy and Win Promotion " and discover how to run raffles in e-commerce without breaking the law!
