The Nuvem Commerce 7th edition study estimates that e-commerce revenue in 2021 was R$2,3 billion. This number, however, refers only to revenue obtained by Small and Medium Enterprises (SMEs) in Brazil. Check out the statistics below!
E-COMMERCE BILLING IN 2021: 77% INCREASE COMPARED TO 2020
According to the 7th edition of the Commerce Cloud survey, the e-commerce sector obtained the following results in 2021:
- BRL 2,3 billion in online sales made by SMEs;
- 77% higher than in 2020 was e-commerce revenue in 2021;
- 5 million consumers bought products for the first time on the internet;
- 44,5 million products were sold by SMEs, which is a performance 59% higher than in 2020;
- 10,5 million orders were placed in 2021 against 6 million in 2020;
- R$219,47 in Average Ticket, 4% higher than the previous year.
In addition, the Cloud Commerce 7th edition study on e-commerce billing 2021 covered payment methods. According to the report, 54% of orders were paid with a credit card, 6% with Pix and 5% with boletos. That is, Pix passed the boleto in the preference of buyers, but it is still far from passing credit cards.
MOST SUCCESSFUL SEGMENTS
Also according to the Cloud Commerce 7th edition study, the e-commerce segments that grew the most in 2021 were:
- Office supplies (+156%)
- Clothes and bath (+154%)
- Beauty and perfume (+104%)
- Jewelry (+123%)
The 2021 e-commerce revenue in terms of segments was good, especially for the Fashion sector:
- Fashion (R$895,4 million)
- Health and beauty (R$ 146.5 million)
- Accessories (R$ 114 million)
- Electronics (BRL 82 million)
- House and garden (R$ 79 million)
Finally, it's worth remembering that the Nuvem Commerce 7th edition study only addresses the SME sector. Therefore, e-commerce revenue in 2021 as a whole may have been much higher. To give you an idea, the National Confederation of Commerce estimates revenue of R$304 billion in 2021, representing a 38% increase compared to 2020.
As soon as you can, click on " What you need to know before setting up an e-commerce store " and get access to a step-by-step guide to creating your online store!
