Online discount coupon, also called a voucher, is a resource that aims to provide discounts on certain websites (such as your online store, for example) to specific consumers with a code.
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ADVANTAGES OF ONLINE COUPONS FOR YOU, THE RETAILER
In practice, the consumer enters the code in a field of the virtual store at the appropriate time and, in return, receives the discount that was indicated in the coupon ad. As a retailer, you can count on advantages such as:
- Obtaining new customers, who will be attracted by the discounts;
- Loyalty of old customers, who will always want to buy with discounts;
- Ease of dissemination, as people like to share promotions;
- increase in Average ticket, since with discounts people buy more;
- Decrease of cart abandonment, since a coupon is a chance to pay less;
- Recovery of abandoned carts, as products become cheaper.
For these and other reasons, the search for discount coupons in e-commerce grew by 710% in 2015 alone, according to research conducted by CupoNation. To give you a better idea of the demand for this resource, I have just identified via Google Adwords Keyword Planner that the keywords "discount coupon" and "coupon discount" have been searched between 10 and 100 times per month in Brazil.
HOW TO IMPLEMENT?
To implement discount coupons in your online store, you can use tools like MailChimp , Easypromos, or HiSocial, among others. It's possible to integrate coupons with remarketing campaigns , among other opportunities. You can also partner with Groupon, Peixe Urbano, or another company that works with this feature. My recommendation is that you explore and test all the possibilities and see for yourself if it's worthwhile.
