There are countless studies on Brazilian e-commerce published on the web, each with a mountain of numbers sometimes inserted in running texts, sometimes in infographics. I dug through these statistics and selected a few that I thought were important. Check out:
– 73% of consumers use smartphones inside physical stores to access online stores and compare prices, compare products, read product information and take photos ( Webshoppers );
– 14% is the growth forecast for 2015 of the online sales market for travel (eMarketer);
– 16,75% is the average growth forecast for national e-commerce between 2013 and 2018, which places Brazil as the 10th best e-commerce market in the world (eMarketer);
– 74% of Brazilian e-commerce professionals are men (E-commerce Professional Survey 2015);
– 43% is the average bounce rate (users who enter the first page of an online store and leave without buying anything) in national e-commerce sites (Forrester Research 2014);
– 38% is the shopping cart abandonment rate among Brazilian e-consumers ( Sebrae ).
What lessons can we draw from these numbers? Here are my guesses:
It's important to invest in mobile sites, mobile-first strategies , mobile apps, and other resources for mobile technologies;
– There are markets that are not listed among the top, which are also promising, as is the case of online sales for travel;
– Once among the top e-commerce markets in the world, Brazil still has plenty of room for online store entrepreneurs ;
– We need more women entrepreneurs in e-commerce, because with their aptitude for personal bonds, they can improve what is already good;
Brazilian e-commerce should reduce its bounce rates and shopping cart abandonment rates with innovative technologies such as Smartcheckout.
This is the result of my brief reflection on e-commerce figures in Brazil . I hope, however, that you can draw your own conclusions about these and other statistics and share them with us in the comments below and/or on social media.
