How to improve your online store's results? The first step is to get rid of guesswork and measure those results with mathematical precision, because knowing exactly where you stand will allow you to plan for the future with better results.
To make an accurate measurement it is possible to use some tools such as:
– Google Analytics: free software from Google that aims to measure the number of visits, the geographic location of each one, the bounce rate (Bounce rate) and dozens of other parameters.
– Facebook Insights: application integrated to the largest social network on the planet, very efficient to measure access, interests and engagement of Internet users to articles and campaigns posted on your fanpage.
– WMS: If you own a warehouse, Warehouse Management System (WMS) software will help you measure and control the inflow and outflow of goods more efficiently.
– ERP: Enterprise Resource Planning (ERP) software makes it possible to measure and organize all of a company's data and processes. It can integrate physical and online stores , which further increases accuracy.
– A/B Testing: a tool included in Google Analytics and e-commerce platforms like Vtex , for example, A/B testing allows you to measure the efficiency of similar web pages and thus choose the best one.
– Email Marketing: Email marketing software allows you to develop your sales funnel and, in addition, enables the measurement of a large volume of data on accesses, bounces, and conversions.
The data and statistics obtained through these tools can be attached to your Business Scenario Simulator and the Buyer Persona that represents your target audience. Doing so, incidentally, makes it even easier to visualize the results and make decisions.
