Numbers, data, statistics, or whatever you want to call them, are key elements in creating an intelligence center that will help you understand and optimize your e-commerce. To better understand this market, you need e-commerce statistics. Learn more below!
WHERE TO GET E-COMMERCE STATISTICS?
Here are some tips on resources that you can use to obtain e-commerce statistics:
• Online store dashboard:
Your online store's dashboard can provide you with data such as visit frequency, conversion rate , and shopping cart abandonment rate , which you can compare with other measurement tools and thus draw conclusions.
• Market research:
You can order or create your own market research studies and use them to obtain important e-commerce statistics that will help you optimize your business. Read “ 5 tools for conducting market research in e-commerce ” to learn more.
• Surveys of specialized companies:
Every now and then, consulting firms publish research with e-commerce statistics that can help you better understand the market. Try following, for example, studies like WebShoppers and Radar E-commerce, among others, which are regularly published in the media.
As soon as you can, also read:
• Analysis software:
Programs like Google Analytics, Piwik, or Parse.ly, among others, are always welcome so you can analyze your website's performance. They provide data on parameters such as SEO and sponsored link campaigns.
• Intelligence tools for e-commerce:
In addition to analysis software in general, you can also use intelligence tools specifically aimed at e-commerce, as is the case with Atlas, for example.
• Control system:
Other tools that can provide you with e-commerce statistics are management systems such as ERP , WMS, CRM , among others, which can be integrated into your e-commerce platform.
In this process of obtaining information, do not forget to include mobile, whose transactions will exceed US$ 6 trillion by 2021, according to a study by consultancy App Annie. An amount too big to ignore.
Finally, know that it is not enough to capture so much information about your virtual store. It is necessary to know how to interpret them and transform them into actions aimed at constant optimization, something that can only be learned, understood and improved with daily practice.
