Keeping an eye on the crescent m-commerce where people shop via cell phones, smartphones, tablets and other mobile technologies, Brastemp has just launched the mobile first virtual store B.Blend , created through the e-commerce platform Vtex.
B.Blend is billed as “the world's first all-in-one capsule beverage platform”. So far, the online store has sold 20 flavors of drinks in capsules for the price of R$ 2,49 each.
" Mobile first ," in turn, is a term coined by Google's product director, Luke Wroblewski, to describe websites designed and developed primarily for mobile technologies rather than desktops, which requires:
• Focus on small screens: development should take into account screens of approximately 320×480 pixels rather than the 1024×768 that is regularly used for desktop browsers;
• Objective design: “simplicity is the ultimate sophistication”, would say Leonardo da Vinci. The elements must be designed and arranged in such a way that the user can get to know their products intuitively and quickly on small screens as they move around the city;
• Integration with mobile resources : multi-touch screens, GPS location, gyroscope, accelerometer and other tools are in the developers' sights.
The launch of B.Blend aligns with the statistics from the " PayPal Mobile Research 2014/2015 ," which shows that product sales via mobile devices (known as m-commerce or mobile commerce ) have tripled compared to sales made via desktop (popularly known as e-commerce).
It's interesting to note that large companies almost never take risks or, in other words, "shoot themselves in the foot." Before doing so, they simulate/visualize the economic scenario and only then launch a product on the market. This is a tip for those who want to grow.
In conclusion, experience in Marketing and Digital Marketing shows us that pioneering companies rarely lose their preferred position in the consumer's mind. Therefore, be a pioneer yourself and launch your mobile-first store via the Vtex platform with the developers at the Digital Marketing agency , Agência E-Plus.
