The data are from Webshoppers, a report aimed at analyzing trends, evolutions, estimates and changes in e-commerce, which is periodically published by the consultancy E-bit.
According to the 32nd edition of Webshoppers , e-commerce in Brazil saw a 16% increase in the first half of 2015 compared to the same period in 2014, equivalent to a revenue of R$ 18,6 billion.
In addition, this survey features several highlights, such as the following data for the last six months:
– Only 6% of e-consumers decide to buy based on offline media
– 38% of e-consumers use mobile technologies to compare prices
– 10,1% of e-consumers used mobile technologies to shop
– 89,9% of e-consumers used desktop or notebook to buy
– People aged 35 to 49 are the ones who buy online the most (37% of the total)
– Buyers over 50 were 30% in 2014 and are now 33%
– Most e-consumers are in the Southeast (64,5% of the total)
– The family income of e-consumers increased by 10,6% compared to 2014
– Free shipping percentage decreased by 21% compared to 2014
– Cash payments increased from 39,3% in 2014 to the current 39,9%
– The average purchase ticket increased 8% in 2014 and 13% in 2015
– Revenue from large stores went from 81% in 2014 to 86% today
The study also presents data on the most sold categories in terms of order volume (led by the fashion segment with 15%) and by revenue (led by the home appliances segment with 25%).
Another important piece of information is the fact that the volume of delayed order deliveries decreased from 14,40% in 2014 to 8,62% in the first half of 2015, which is a significant improvement in customer satisfaction.
I recommend that you select some statistics from this research and enter them into your business scenario simulator and Buyer Persona , which will allow you to see your niche market more clearly.
The 32nd Webshoppers report also includes projections for the second half of 2015. To view the complete study, simply download the PDF file directly from the e-bit website.
