There's nothing better than hearing a success story in e-commerce, right? We at Agência e-Plus are always thrilled when someone succeeds in this field. And that's the case with entrepreneur Vera Duarte and her online store Brincando Juntos. Shortly after launching her e-commerce store with the Nuvemshop platform, she achieved a revenue of R$470.000,00, which led her to quit her job to dedicate herself exclusively to her online business. Keep reading to learn more about this incredible story!
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COMPANY HISTORY PLAYING TOGETHER
The story of the Brincando Juntos store began in 2020. That year, educator Vera Duarte opened the Instagram profile @brincando_juntos, but without any intention of creating a company . She simply wanted to share the games she invented and played with her daughter and son, both under 10 years old.
However, it turned out that relatives and friends began to notice how the toys Vera handcrafted had the power to create deeper bonds between family members. Soon after, she started making and selling them to fans on Instagram.
The product mix included, and still includes, toys such as construction kits , travel kits , face paints, bead kits , fabrics for play tents and puppets, among others. But the flagship product is the mini-world, a toy with scenery and characters that develops children's imagination.
With increasing orders, it didn't take long for Vera to open the first online store for unstructured toys using a low-cost Brazilian e-commerce platform. And it turned out that sales, which were already going well, were boosted by the Covid-19 pandemic lockdown .
In fact, at that time, children couldn't go to school, and Brincando Juntos' toys were ideal for keeping them entertained at home . As a result, orders increased dramatically, and the e-commerce platform couldn't keep up. So, Vera understood it was time for a change. And that's when Nuvemshop came into the story. Learn more below!
THE PLAYING TOGETHER PROJECT WITH THE NUVEMSHOP PLATFORM
In 2021, Brincando Juntos began its project to migrate its online store to the Nuvemshop platform. In this way, the entrepreneur Vera aimed to expand the company's communication and sales potential . Check out some of the solutions from this project in the next section!
SOLUTIONS
There were many solutions from the Brincando Juntos com a Nuvemshop project. Among them we can mention, for example:
- cloudshop: migrate to this platform Headless allowed you to scale the store using third-party applications like those of checkout and deliveries, for example;
- E-mail Marketing: integration of Nuvemshop with MailChimp to make the nutrition from leads;
- Traffic Management: serving ads via Instagram Ads;
- Personalized deliveries: Nuvemshop service allowed faster shipping for local customers;
- Digital Influencers: communication power of influencers served to publicize discount coupons;
- Whatsapp: application brought people even closer leads, facilitating their conversion to customers;
- In-person events: advertising at bazaars and fairs of products for children;
- Seasonal marketing: taking advantage of dates such as Easter and Christmas to sell seasonal products;
- Content Marketing: served to encourage an audience of more than 70.000 followers on Instagram for shopping.
Traffic Management
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With these and other solutions, the results came very quickly. Check it out ahead!
RESULTS OF PLAYING TOGETHER WITH NUVEMSHOP
With Nuvemshop and integrated Marketing strategies, Brincando Junto obtained:
- 1.000 (more than) orders in 2023 in the online store;
- R$470.000,00 in revenue in 2023;
- 3,6% conversion rate compared to just 1,14% of the average conversion rate for the crafts category;
- 300% increase in revenues in the last half of 2023;
- 53% increase in revenue between 2022 and 2023;
- 150 orders (on average) per month.
Making a pun, Brincando Juntos went from the miniature world to the vast universe of e-commerce . This success was obviously due to the company's marketing strategies, the proactivity of its founder, and above all, the Nuvemshop e-commerce platform, which is capable of connecting with multiple third-party applications and services, thus facilitating the promotion and management of the business. This is a platform worth implementing. Learn how to do it in the next topic!
HOW TO IMPLEMENT A PROJECT WITH THE NUVEMSHOP PLATFORM?
To implement an e-commerce project with the Nuvemshop platform, rely on the support of Agência e-Plus! Agência e-Plus has been Nuvemshop certified since 2023 and is therefore qualified to create the design of online stores, migrate, integrate, test, configure, redesign when necessary, upgrade to better plans within the same platform, optimize, evolve, scale, promote and manage e-commerce businesses using this technology. In addition, it provides training, advisory and consulting services for you, the merchant, and your employees.
With more than 11 years of history, the e-Plus Agency has carried out more than 400 e-commerce and Digital Marketing projects for companies such as Embelleze (Europe), Wahl Clipper (Latam, Pirelli, Xerox, Speedo, Pierre Cardin and Polo Play, for example, in Costa Rica, Argentina, Ecuador, Colombia, Spain, Portugal and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the button below and start a conversation. via messenger app with our team right now:
