Is running ads on social media a good idea for online marketers like you? Well, if you base yourself on the E-commerce Trends 2024 survey, by Octadesk in partnership with Opinion Box, the answer is a resounding “Yes”.
Conducted between April and July of the previous year, the E-commerce Trends 2024 survey included responses from over 2.000 consumers interviewed in Brazil through the Opinion Box Consumer Panel.
Therefore, this research generated impressive data about Brazilians' online shopping habits. Among these data we can mention, for example, the fact that 69% of Brazilian consumers have already purchased products after viewing advertisements on social networks. Soon after, you will find out more information about this aspect. Keep reading and stay informed!
ARE ADS ON SOCIAL MEDIA WORTH IT?
Ads on social networks can indeed be very useful for e-commerce businesses like yours. Through them, you, the marketer, can display your products, services and your brand to the most interested audiences and, in this way, generate more sales conversions.
These ads can also serve to promote your brand. In other words, they can increase brand awareness among consumers regarding your e-commerce business. Indeed, the more well-known your brand is, the more influence and purchasing decisions it will generate.
Furthermore, social media ads can also generate lead conversions. Subsequently, these new leads can be inserted into an Inbound Marketing Sales Funnel . To do this, you can use a Marketing Automation and Inbound Marketing platform like RD Station.
Inbound Marketing in E-commerce
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Social media advertising data
To get an idea of how important ads on social networks are, just check the data from the aforementioned Octadesk E-commerce Trends 2024 survey. According to this research:
- 65% of Brazilian consumers have the habit of researching products on social media.
And more. Of these consumers:
- 67% search on Instagram;
- 51% on YouTube;
- 37% on Facebook;
- 13% on TikTok;
- 12% on Pinterest;
- 6% on Twitter.
The Octadesk survey also revealed another interesting fact. She revealed that:
- 69% of Brazilian consumers have already purchased from ads on social media.
Of these:
- 73% usually click on the ad to check, but only buy much later;
- 15% click on the ad and buy immediately;
- 12% do not click on the ad, but remember the offer at another time and make the purchase.
Among these buyers, E-commerce Trends 2024 points out that:
- 73% purchased from Instagram ads;
- 37% from Facebook;
- 27% from YouTube;
- 7% of TikTok;
- 3% from Twitter.
As you can see, ads on social networks prove to be very efficient for online marketers. They favor communication, promotion and sales of products and services. Speeding up investment in this type of media is essential, especially for those who work with virtual stores and marketplaces.
HOW TO IMPLEMENT?
To implement social media ads to promote your e-commerce business, turn to e-Plus Agency. e-Plus Agency holds Meta Media Buying Professional certification , attesting to its status as one of the agencies with the best services for promoting products and brands on platforms such as Instagram, WhatsApp, Facebook, and Messenger.
She is also certified in Google Ads and holds the Google Partner Premier badge . Therefore, this agency can run advertising campaigns for your e-commerce business on the world's largest video platform, which is also considered a social network: YouTube.
With more than 10 years of history, the e-Plus Agency has developed more than 400 Digital Marketing and e-commerce projects for companies in Portugal, Spain, Costa Rica, Ecuador, Argentina, Colombia and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
